Aristotle defined rhetoric as “the faculty of observing in any given case the available means of persuasion.” Other definitions of rhetoric: The art of persuasion “rhetoric is the art or science of men and women communicating with other human beings” –James J. Murphy

What techniques do writers and speakers use to deliver their messages? What is the effect of speaker, occasion, audience, purpose, and subject? How do writers and speakers appeal to the audience- ethos, logos, and pathos? What makes a speech effective? How does structure relate to purpose? Just how powerful can one word be? What are fallacies?

SPEAKER SUBJECTAUDIENCE

The following clip shows how even something as basic as a children’s television show employs the rhetorical triangle. Near and Far

Henry Louis "Lou" Gehrig (June 19, 1903 – June 2, 1941) Played in 2,130 consecutive games Inducted into baseball hall of fame in 1939 Career cut short by ALS (which came to be known as Lou Gehrig’s disease Lou Gehrig video Lou Gehrig audio

In rhetoric, the topic addressed in a piece of writing. In Sesame Street clip: The concept of near and far In Lou Gehrig’s speech: His career in baseball with the Yankees How lucky and blessed he has been in his life

A term used for the author, speaker, or the person whose perspective (real or imagined) is being advanced in speech or a piece of writing. In Sesame Street clip: Grover, a lovable monster, who is trusted by children. They view him as a friend. In Lou Gehrig’s speech: Presents himself as a common man, modest, and glad for the life he’s lived

One’s listener or readership; those to whom a speech or piece of writing is addressed. In Sesame Street clip: Preschoolers/toddlers In Lou Gehrig’s speech: Fans, fellow athletes, those in the stadium, and those who would hear the speech on the radio. He is addressing people rooting for him.