Jobg8 Building your Brand Insights from a Job November 13th, 2015.

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Presentation transcript:

Jobg8 Building your Brand Insights from a Job November 13th, 2015

The Brand Back Story

3 454 th

4 When I Grow Up Beware of the Voices

Never Settle | Constantly evolving our offering and our industry 5

6

Simplicity Pays REACH SOLUTIONS CONNECTIONS WHY WHAT HOW

The UK Brand Homework

9

The UK Brand Thinking

The Monster Brand Story | Find Better

12

#MonsterThankYou | Our Find Better Stories 13

Become A Monster Radio & Digital | Our Find Better Stories 14 Tech Woman Apprentice Guy Digital Ad Woman Finance Guy

Creativity brings them in | The truth keeps them.

The Brand Purpose

Championing Find Better

@sineadbunting

Source: Centre for LondonCentre for London Why does it matter?

@sineadbunting

25

@sineadbunting

The issues and barriers CHILDHOOD SOCIALISATION ROLE MODELSDESELECTING OUT FLEXIBLE WORKING/EVIRONMENT UNCONSCIOUS BIAS EMPLOYER MESSAGING/ IMPOSTER SYNDROME

@sineadbunting 28 ‘The Rooney Rule’ Best Practice Recruitment

Industry Collective 29 Draw our brand

Key Points | Summary Something that is ‘for everyone’, needs to reflect that. And that means being built by everyone’ As an industry we need to recruit 1 million tech skilled people by 2020 Companies with a diverse workforce and with females represented more equally, across all levels, are commercially more successful. Lets work together to change the status quo, please sign up to the Tech Talent Charter and together lets make a difference.

Thank You