“Power Networking for Community Impact – An Overview” 2015 PANO Collaborative Conference Monday, September 22, 2015

Non-profit Networking: A Powerful Way to Grow Two Questions 1.What is the definition of Community Impact? 2.What is Community/ Business Networking?

What is Community Impact?   Impact is not directly about what you do— how many people you serve, how long you’ve been in existence or how far your service reaches.   It is about the positive change you achieve and whether it lasts It is your bottom line and depends on nourishing relationships

What is community/business networking…?   Is the process of linking together individuals who, through trust and relationship building establish mutually beneficial relationships with other community/business people that should lead to a potential benefit for both parties.   Networking is building relationships

Networking is building relationships Networking is building relationships It’s not who you know but who knows you!  Enter every relationship with the understanding that each of you represents a valuable resource with expertise to share.  The more you bring to the relationship the more you will take away – in knowledge, good will, and business success. Each 100 contacts has access to 100 contacts

Networking Fundamentals  Attitude is everything  Have a Plan  Add value…this isn’t about you  Create good…no great…interactions  Follow-up

Tips – Do’s and Don’ts…  Cultivate rapport  DO NOT spend time with people you know  DO NOT SELL  Come early and stay late  Engage the keynote speaker or honored guests before their presentation

Tips – Do’s and Don’ts…  Engage in one-on one conversations  Always extend your hand first and always shake hands good-bye…especially women  Ask for cards, don’t give cards  Give introductions and ask for introductions  Write key information on the back of the business card

The 4 th Largest Country Social Media It can’t be ignored…within seconds one can log on, search for, see and make judgments about you and your business It can be a catalyst for genuinely establishing and building business relationships

A Word on Good Communication Perceptions are Reality The Key to High Impact Networking

3 Tools of Communication... Copyright © ACTION International 2005

A New Way to Grow... Strategic Non- profit Networks...Circles of Influence Adds the “Power” to Networking

Strategic Networks... Benefits:  Helps you co-create with community...you become nimble and connected to the community  You become a high impact organization that can identify and mobilize around needs  You build networks with diverse partners and you partner with purpose  You look outside of traditional relationships and build trusted support systems  More opportunities to tap into an extended network  Save time, costs and resources...all teams members can be part of network *The Commitments of High-Impact Nonprofits, Alliance for Strong Families and Communities

A Final Thought… Trust … is the trump card

The TRUST Equation Trustworthiness = Credibility + Reliability + Intimacy Trustworthiness = Credibility + Reliability + Intimacy Self-orientation Self-orientation  Credibility relates to our words and is revealed in our credentials and honesty  Reliability relates to our actions and is revealed by keeping our promises  Intimacy relates to our emotions; people feel safe talking about difficult agendas  Self-orientation relates to our caring and is revealed in our focus (us or them?) © The Trusted Advisor (Maister, Green and Galford, Free Press, 2000)

Thank You