1 November 11, 2015 IoT: Rapid Prototyping for Fun and Profit Avi Baum Texas Instruments Inc. Nov, 2015 November 11, 2015

2 Developer :: Who are you? USER ? HOBBYIST STRATEGIST ARCHITECT SALES DEVELOPER MARKETING

3 November 11, 2015 CPU ’Brain’ power Sensor / Actuator: Physical world interaction Electrical, Mechanical, Chemical… Power Energy source Line, Battery, Harvesting.. Connectivity Communication Wired (ETH, HART..) Wireless (S1G, BLE,..) The Product PRODUCT CPU ACT / SENSE POWER CONNECT

4 November 11, 2015 Source: GE Estimates, Oct 2013 The Business Source: Harvard Buisness Review, Oct 2015 HUGE opportunity in the Industrial sector HUGE traction in the Consumer & Personal sector.. YET..

5 November 11, 2015 USER Human interaction SERVICE Data-driven entity (Source, Sink or Pipe) THING Machine interaction The Ecosystem IoT USER THING SERVICE

6 November 11, 2015 Developer :: The Need ✓ S IMPLE ✓ S MART ✓ S ECURE PROPERTIES SMART SIMPLE SECURE

7 November 11, 2015 Developer :: The Need :: Simple ▶ Making ‘Simplicity’ Quantifiable ▶ Overcome multi-discipline knowhow ▶ Focus on product, minimize unnecessary

8 November 11, 2015 Developer :: The Need :: Simple A. Absolute B. Scaled Simplified to the level an operation is avoided, seamless or, trivial and unnoticeable Complexity is scaled to the capabilities of the typical target user; Overall good experience C. Relative Lower compared to expectation. Either in comparison to same type of product, former generation of same product or similar task D. Full Proof Though complex, a complete decision tree ensures no option uncovered; Troubleshooting F. Complex High complexity ; limited information ; many steps ; hard to follow procedure etc.

9 November 11, 2015 Developer :: The Need :: Simple ▶ Standard adherence APIs (where applicable, e.g. networking) ▶ Standard resembling APIs (e.g. file system, applications) ▶ No APIs for uncommon or complex tasks (e.g. TLS, PHY) 9 L8 IoT L7 Application L6 Presentation L5 Session L4 Transport L3 Network L2 Data Link L1 Physical

10 November 11, 2015 Developer :: The Need :: Smart ▷ Handling large scale ‣ Of devices ‣ Of connections ‣ Of interactions ▷ Sparse nature of traffic ▷ Protocol overheads ▷ Localization ▷ Energetic efficiency

11 November 11, 2015 Developer :: The Need :: Secure ▶ Design for security ▶ Safety net for developer mistakes ▶ Inherent and unavoidable ▶ Standard Adherence & Certification

12 November 11, 2015 OEM :: The Landscape Source: Harvard Buisness Review, Oct 2015 ▶ OEMs shifting core competency ▶ Moving out of traditional comfort zone ▶ Products changings nature ▶ New use cases ▶ New capabilities

13 November 11, 2015 OEM :: The Need ✓ Q uality ✓ R obustness ✓ S calable PROPERTIES ROBUST QUALITY SCALE

14 November 11, 2015 Case Study ▶ Is switch client? server? ▶ Is communication IP based? ▶ Is it local? Cloud-based? ▶ Optimization goal Case 1 Case 2 Case 3

15 November 11, 2015 Two Examples 15 Connected Toy Cars Connected Sticky Note.. For Fun.. And profit

16 November 11, 2015 I ndefinite Opportunities T erritory