1 Fine tuning the George Wyndham range 5 January, 2016

2 The George Wyndham range is a tribute to our founder, the man who planted Australia’s first commercial Shiraz vineyard The range has been launched to help transform Wyndham Estate into a credible, upscale Shiraz specialist Research in Australia, Canada and US proves George Wyndham is a powerful proposition –Consumers tell us the packs are unmistakably premium, elegant, confident, authentic and credible –An effective marriage of contemporary cues whilst delivering a sense of history George Wyndham range

3 In 2007, the range was launched in Australia and New Zealand In 2008, it will be launched in Canada, Ireland and the UK Before launching in more markets, we investigated whether the packs would benefit from some ‘fine tuning’ George Wyndham range

4 B D A C FG H E We tested the current design (A) against 7 alternative designs (B – H) and the current design (A) was preferred Consumers did endorse a name change from ‘GEORGE WYNDHAM’ to “GEORGE WYNDHAM FOUNDER’S RESERVE”

5 The new George Wyndham presentation –Has been fine tuned based on consumer feedback in Australia and North America –Confidently places the brand at the pinnacle of the super-premium wine market –Is a pack with depth; it is simple, straightforward and powerful George Wyndham range Existing pack New pack

6 Capsule –The George Wyndham signature has been added to the capsule –For wine under cork, the design change will occur from Apr 2008 –For wine under screw-cap, the design change will take place beginning with the 2007 vintages George Wyndham range

7 Logotype –The logotype used for BIN range has been adopted for the George Wyndham range –Presenting “Wyndham Estate” in white for a fresher appearance and better visibility –Stacking the wordmark also give the it greater presence George Wyndham range

8 Front labels –According to consumers in Australia and North America, integrating FOUNDER’S RESERVE adds meaning and status George Wyndham is the founder Reserve quality – sits above BIN –New label changes to beige in order to unify various sub-brands –For reds, the variety will be written in burgundy so that it stands out –SOUTH AUSTRALIA added to products sold outside of Australia and New Zealand George Wyndham range

9 Back labels have been updated –New copy and layout for each wine in the range –Split label (i.e. two piece label) to separate the brand story from mandatory statements –Thus ensuring minimal clutter –Note: no change to bar codes on labels and cases George Wyndham range

10 George Wyndham range The new range – after fine tuning

11 New case design will include the new logotype and “Founder’s Reserve” George Wyndham range

12 Show Reserve is becoming an exclusive reference for the travel retail / duty free channel In late 2008, Show Reserve packs will be updated to incorporate the new logotype Show Reserve

13 Over the coming months, Black Cluster packaging will also be reviewed and fine tuned Changes to be briefed in mid-08 Black Cluster

14 1-Apr-08 All George Wyndham finished goods packed in Australia will be in new dress from this date 1-Apr-08 Updated brand identity kit and POS concepts available 9-May-08 Photographs of new packs available on the media library 15-Jul-08Briefing on fine tuning of Show Reserve and Black Cluster Timeline