Reading —Advertisements

Leading-in: Use your imagination and what you have learnt to guess: What might be talked about in the article?

Reading: What do advertisements encourage people to do? They encourage people to buy a product service or believe in an idea. What does PSAs stand for? It stands for public service advertisements

What are PSAs meant to do? PSAs are meant to educate people about health, safety, or any other issue which affects public welfare.

Where are advertisements most commonly found? Billboards, newspapers, magazine, the Internet, radio and television are the most common places to find advertisements. Reading(PartC1):

What is the difference between commercial ads and PSAs? The former is paid for to promote a product or service while the latter is placed for free and intended to educate people.

Why are some of the advertisements clever according to the article? Because even if they don’t lie, it doesn’t mean they tell you the complete truth. When did China begin a nationwide public service advertising campaign? China began the campaign in 1996.

Why should we follow the advice in PSAs? Because all the PSAs are meant to be helpful, and by following the advice in PSAs, we can often learn a lot.

1. Advertisements are found in many places. _____ 2. PSAs are only found in newspapers. _____ 3. All advertisements tell the complete truth. _____ T F F Reading(PartC2):

4. PSAs and commercial ads use some of the same methods. _____ 5. Commercial ads can often give us valuable information about how to live our lives. _____ 6. An ad warning people against smoking is an example of PSA. _____ T F T

Reading Strategy: What is expository writing meant to do? It is meant to introduce you to basic information on a topic. What is its basic format? It usually follows the basic format: introduction of subject, supporting details, conclusion.

Post-reading: What are the differences between commercial ads and public service ads? Do you think young people are easily persuaded into buying new products? Why or why not? What is the most impressive PSA you have ever seen? Why do you think it is impressive?

Language Points: 1. do research on/into … 做有关 … 的研究 2. share vt. 分享、分担；具有相同的 （观点、想法、经历等） share sth with sb 同某人分享某物 share sth among/between … 将某物平均分给 …

e.g. Tom shares a bedroom with his twin brother. e.g. The mother was sharing a cake among the children. e.g. Jim shares my opinions on human cloning.

3. persuade vt. 劝说、说服 persuade sb to do sth 说服了某人做某事 persuade sb into doing sth 说服了某人做某事 persuade sb out of doing sth 说服了某人不做某事

e.g. I tried to persuade him to join us but failed. 4. encourage vt. 鼓励、激励；促进、助长 encourage sb to do sth 鼓励某人做某事 encourage sb in … 在 … 方面鼓励某人；助长某人的 …

e.g. Parents should not encourage their children in their laziness. 5. service n. 服务；帮助 at your service 听您吩咐、供你差遣或使用 do sb a service 给某人帮忙 of service 有用的；有帮助的

serve vt. 为 … 服务；接待、招待；伺候（吃 饭）、端（菜）；供应（饭菜、酒水等） e.g. Serve the people heart and soul. e.g. First come, first served. e.g. The restaurant doesn’t serve wine.

6. believe sb 相信某人说的话 believe in … 信仰 … ；信任 … ；相信 … 的存在 e.g. Do you believe in God? No, I believe in the truth. e.g. Many people believe in aliens even if they can’t give persuasive evidence.

7.intend vt. 想要、打算、计划 intend to do sth 打算做某事 intend doing sth 打算做某事 intend sb to do sth 打算让某人做某事 intend sth for … 为 … 准备某物 sth be intended for … 某物是为 … 准备的

… be intended to do … … 是用来做 … e.g. The government has intended to reduce the prices of houses. e.g. I intended the gift for Tom on his birthday. e.g. The book is intended for children.

8. claim vt. 要求；认领、索取；声称 ; 主张 claim to do sth 声称要做某事 （还未做） claim to have done 声称做过某事 It is claimed that …… 据说 …… ； 有人主张 ……

e.g. The old man claimed to have seen aliens but nobody believed him. e.g. Tom claimed to buy a car of his own but he can’t afford it at the moment.

9. comment n. 评论、意见、评价 vt./vi 评论 make a comment/comments on … 对 … 评论 / 评头论足 no comment 无可奉告 comment on … 对 … 评论 / 评头论足 e.g. It is impolite to comment on others behind their back.

10. lead to … 通向 … ；导致 … lead a happy/pain/hard life 过着 …… 的生活 lead sb to … 领某人去 …… （某地） lead sb to do sth 带领某人做某事

11. deal with … 对付 …… ；和 …… 打交 道；处 理 …… ；涉及 …… （多和 How 连用） do with … 对付 / 处置 … ；与 … 相 处；忍受 … 多和 What 连用）

e.g. Could you tell me how to deal with the problem? e.g. I don’t know what to do with the problem.

Homework: To complete the part D on page 4To do parts A1 and A2 on page 90 in workbook.