Reading: Advertisements 1 st Period

Lead-in: What kind of product or service is being advertised? Water protectionSales of Coco Cola Which ad do you like and why? learn more about ads

Fast-reading 1 What do advertisements encourage people to do? 2 What does PSAs stand for? 3 What are PSAs meant to do? To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare. Part A on P 2

Detailed-reading 1 Where are the advertisements most usually found? 2 What is the major difference between commercial advertisements and PSAs? They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and TV. A commercial advertisement is one which someone had paid for to promote a product or service, while a PSA is often placed for free, and is intended to educate people about issues which affect public welfare. Part C2 of P 4

3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs? Because even if an ads does not lie, it does not mean it is altogether innocent. In Because PSAs are meant to benefit the public, and by following the advice in PSAs,we can often learn a lot.

1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA. not always not only PSAs Task Two T /F part C1 of P 4

Discuss the structure of the text introduction of advertisements commercial and public service ads author’s opinions/suggestions How to read expository writing?

Reading Strategy The basic format of expository writing: Introduction of subject Supporting details Conclusion Pay attention to the information that follows the statement. Take ‘Public service ads’ for example:

Subject: Information support the idea: (1) (2) (3) Conclusion: PSAs use some of the same methods, but they are made to serve the public. PSAs aim to teach us and help us lead better lives. There are also PSAs that educate people about public service projects. Other PSAs teach people how to live healthy lives. We can learn a lot from them. Now we can have a better understanding of the text.

Commercial adsPSAs expensefree of charge purposepromoting a product or service commentfull of tricks examplesBright-Teeth fights bad breath! methodsusing ________ pictures and ________language charged educating people helpful Yes to life, no to drugs. Knowledge changes life!etc. attractive creative

Words-matching 1. persuade 2. welfare 3. skilful 4. cure 5. mental 6. trick 7. motto 8. intelligence a the ability to learn, understand and think about sth. b. good at doing sth., especially sth. that needs ability or training c. the general health, happiness and safety of a person or a group d. make an illness or problem go away e. a short sentence or phrase that tells the aims and beliefs of a person or a group f. related to the thoughts and the mind g. sth. done to fool someone else, or as a joke h. make someone do sth. by giving them good reasons h c d f e a b g Task Three

Summary of the text: Part E (1) dealing with (2) comments (3) promote (4) fool (5) even if (6) cheated (7) campaigns (8) benefit Possible answers :

Debate: Group A: Advertising has a positive effect on our lives. Group B: Advertising has a negative effect on our lives. Try to list as many reasons as you can to support your idea.

What have we learned today? 1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements. 2 We can have our own attitudes towards advertisements now. PSAs (learn from) Commercial advertisements (fall for/fool into/cheat into )

Homework: 1 Finish A1and A2 on Page List the difficult language points on your notebook.

Thanks! Bye-bye!