Macau International Airport Advertising Media Kit JCDecaux Transport July 2009

JCDecaux Group Worldwide Outdoor Experts

Leaders in Outdoor Advertising № 1 in Asia-Pacific in Outdoor Media № 1 in China in Outdoor Media № 1 in Europe in Billboard Advertising № 1 Worldwide in Street Furniture Advertising № 1 Worldwide in Airport Advertising London Paris Barcelona

Worldwide in Airport Advertising JCDecaux Airport No. 1 Worldwide in Airport Advertising JCDecaux Airport is the world leader in airport advertising with 165 Airports in 17 countries, targeting over 1 billion passengers a year. Its presence includes London, New York, Paris, Frankfurt, Hong Kong, and Beijing… which helps to coordinate National and international campaigns. 165 Airports in 17 Countries

JCDecaux Airport – China Network Hong Kong International Airport Macau International Airport Beijing Capital Intl. Airport Terminal 3 Beijing Qingdao Shanghai Pudong Intl. Airport Shanghai Hongqiao Airport Qingdao Liuting Intl. Airport Shanghai Macau Hong Kong

Macau International Airport 5M PAX in 2008* 24-hour Airport Exclusive Concessionaire Best Emerging Airport 2008- Asia** Source: *ADA – Administration of Airport Ltd., Traffic Statistics Jan 2009 ** MIA press release Dec 2008

51% PMEB (Professionals, Managers, Executives, Businessmen) Passenger Profile 66% Male, 34% Female Age Group: 36 – 45 51% PMEB (Professionals, Managers, Executives, Businessmen) Average Dwell Time: 1Hour Monthly Household Income: MOP$20,000 Source: 2008 Passenger Profile Report – ADA, Dec 2008

Air Passenger by Destination 64% of passengers are from Greater China Region Origin Destinations Top Destinations Taiwan Mainland China Thailand Malaysia Singapore Philippines Japan Vietnam Australia Korea Indonesia Taipei Kaohsiung Bangkok Shanghai Kuala Kumpur Singapore Manila Beijing Wuxi Hangzhou

Advertising Formats Prestige Stand out with the most luxurious sites Premium Target highly sought-after travelers Tactical Differentiate through alternative displays

Exterior Billboard Key Benefits: Located along the main traffic route between Macau International Airport and the Cotai area reaching 100% of all departure and arrival passengers 10

Lightbox on Carousel – Baggage Reclaim Hall Key Benefits: During the waiting time for luggage, these Hugh lightboxes can deliver your message clearly in front of passengers

Free Standing Lightbox – Departure Duty Free Key Benefits: Long captive dwell times: best location to give the product details to the target audiences Hennessy

Lightbox on Wall - Check in Hall Key Benefits: An amazing and prestigious display targeting both departing and arriving passengers

Arrival Lightbox Key Benefits: Leaving the arrival immigration area, this part is the only exit for the passenger flow, all passengers will be aware of this spectacular lightbox

Arrival Lightbox Key Benefits: On every corner of the arrival hall, lightboxes will attract the passenger flow.

Welcome Signage Key Benefits: In the middle of the arrival hall, this eye catching lightbox is welcoming the passengers.

Giant Ceiling Banner Key Benefits: Remy Martin Key Benefits: Ideal to promote your brand and products in a very dynamic way to captivate passenger’s attention

Column Wrap Banner Key Benefits: Dominating the arrival concourse and benefiting from repetition and frequency the perfect site to maximize exposure

TV Wrap Key Benefits: This is the best format to capture the attention of the passengers waiting aboard

Exhibition Site Key Benefits: Offer a unique opportunity for VIP airline passengers to learn about, spend time with and walk away with your products

Clock Sponsorship Key Benefits: Your brand is easily recognized as travelers are time-conscious

Airbridge Exterior Advertising Key Benefits: The airbridge is a remarkable form of airport advertising and provides tremendous impact. Advertising at exterior structure creates powerful impact thus results in effective brand building.

Airbridge Interior Key Benefits: VISA Key Benefits: Your messages will be the first that travelers see upon arrival or the last when they depart. This powerful advertising format is available in different sizes

Airport Bus Advertising Key Benefits: Bus body advertising creates a strong visual impact and enables a wide reach of air-passengers

Airport Bus Interior Key Benefits: Advertisers are provided with high creativity and flexibility by Airport Bus interior

Airport Campaign in MIA – Tiffany

Airport Campaign in MIA – Tiffany

Airport Campaign in MIA – VISA

Airport Campaign in MIA – MIECF

Contact Us for More Details! For inquiries, please contact JCDecaux Transport - Airport Advertising Team Tel : (852) 2111 0111 / (852) 2862 7240 Fax: (852) 2110 1407 Email: airport@jcdecaux.com.hk