G UIDELINES for C REATING E FFECTIVE M EDIA G UIDELINES for C REATING E FFECTIVE M EDIA Kathleen Maher ©

H EN U SED Effectively, Media...  Gets your point across  Aids retention of information  Frames ideas  Changes the pace  Increases audience participation w

T ECHNICAL S UPPORT

 Projected images  35 mm slides  computer displays  video  Flip Charts  Posters S ELECT A F ORMAT Match the Medium to Objectives James EUH

 Reserve audiovisual equipment when reserving the classroom  Confirm compatibility and file size  Arrange for test if needed Bryan CLH T ESTING, T ESTING, 1-2-3

L EARNING R ESOURCE C ENTER

R ESERVATIONS & Self-directed learning   Classrooms  Audiovisuals  Technical support  Staff and patient education resource materials

 Establish logical sequence  Create rhythm  Streamline  Divide content  Use key words or phrases  Use parallel punctuation o RGANIZE Allow enough time

E  Emory Healthcare logo  Goudy and Univers  Serif & San Serif  Limit use of decorative typefaces  Business and science visuals vs. the “look” of advertising MORY HEALTHCARE Identity program & typefaces

 Thirty-five words or less per visual  Titles 24 point or larger  Six words in title  Body text 18 point or larger  Eight or less lines of text  AVOID ALL CAPS  Style attributes  Bold, Italics, and color... L EGIBILITY Avoid the wall of type

OLOR Establish consistent palette  Limit to 3 colors per visual  Provide “rests” with blank space  Create contrast  Light type on dark background  See our Intranet website to download PowerPoint  Use color to create sections C

S TATISTICS Simplify  Plan graphics rather than tables of data  Bar graphs to compare volumes  Pie graph to show parts making up whole  Line graphs to denote trends or changing relationships  San serif labels

G RAPHICS “Every word was once a picture... ” *William Blake  Three roles of visuals  Attention  Explicate  Retention  Synthesize your main points  Provide the audience a cue to follow

 Clip art file  Digital or scanned images  Illustration - strong/bold lines  Human face - most compelling image  Useful analogies  Visual literacy - see Intranet website G RAPHICS “Every word was once a picture...” *William Blake

M ULTI M EDIA

Drew Imhulse

 Multimedia presentations and courseware  Inter/Intranet accessible centers  Traditional formats  With enough drive you can insert video clips

R EPROGRAPHICS

Collect those useful images

Copyright Issues  Obtaining permission  Understanding the “fair use act”  webclipart.miningco.com

Three dimensional object can be scanned

E DUCATIONAL E XHIBITS

Poster Session  Requires 3 weeks to produce  Provide data and diagnostic images asap  Edit abstract rigorously  Follow scientific method when developing elements

M EDICAL I LLUSTRATION

Choose illustrations with clean bold lines.

P ATIENT P HOTOGRAPHY

ONFIDENTIAL Therefore, no examples  All patients must sign a release  Photography/documentation scheduled around patient care C

P ATIENT E DUCATION

E DUCATIONAL M EDIA EdMedia.emory.edu EdMedia.emory.edu