Copyright © Texas Education Agency, All rights reserved. Marketing Dynamics, Unit 1, Lesson 3

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Copyright © Texas Education Agency, All rights reserved. Goals The student will communicate effectively in a business setting; The student will develop effective business correspondence such as memoranda, business letters, and reports using correct grammar, spelling, punctuation and format; The student will use technology in receiving and sending business communication; The student will apply written directions to achieve tasks The student will handle telephone calls in a businesslike manner The student will make oral presentations

Copyright © Texas Education Agency, All rights reserved. Terms Communication Sender Receiver Message Channels Feedback Memorandum

Copyright © Texas Education Agency, All rights reserved. It is important in business to be able to communications effectively. Above average speaking, listening and writing skills are required for many business jobs.

Copyright © Texas Education Agency, All rights reserved. Communication is the process of exchanging information. Senders Receivers Messages

Copyright © Texas Education Agency, All rights reserved. Two types of communication Verbal Non-Verbal Body language

Copyright © Texas Education Agency, All rights reserved. Channels are how messages are delivered Face-to-face Telephone Letters Reports

Copyright © Texas Education Agency, All rights reserved. Feedback is when the receiver responds to the sender. Questions Comments Restate message for understanding

Copyright © Texas Education Agency, All rights reserved. When speaking in a business setting it is important to Know your purpose Use your voice effectively Speak formally

Copyright © Texas Education Agency, All rights reserved. Telephone Skills Answer with a cheerful but formal greeting Tell them who you are and where they called “Accounting Department, this is Kathy speaking” Be courteous and don’t interrupt Be prepared to take a message Have paper and pen ready

Copyright © Texas Education Agency, All rights reserved. Writing take more time and thought than having a conversation. It is important that your thoughts are organized and well written with proper spelling and grammar. Always proof read!

Copyright © Texas Education Agency, All rights reserved. Considerations when writing Know your reader Know your purpose Know your subject

Copyright © Texas Education Agency, All rights reserved. Proper letter format Return address Date Inside address Salutation Body Closing Signature block

Copyright © Texas Education Agency, All rights reserved.

has become a very popular way for business people to communicate. Faster than letters Doesn’t waste paper Can be more informal than letters

Copyright © Texas Education Agency, All rights reserved. While can be less formal than letters it should never be considered private. Continues to exist in digital form long after deleted or erased because of computer backups. Can be subpoenaed in a lawsuit so many companies have strict policies Only save essential Don’t forward without senders permission. Delete any copyrighted material you don’t have permission to use.

Copyright © Texas Education Agency, All rights reserved. Memorandums or memos are using for internal company communications. Usually brief Covers only one subject Memorandum To: From: Subject: Date: Body of memorandum or message

Copyright © Texas Education Agency, All rights reserved. - telephone - panel discussion - man with arms crossed - questions - keyboard