AGENDA What is P&G Award How does it work How to partecipate FAQs The Business Case The final How to partecipate FAQs
HAVE YOU EVER WONDER.... “How is working in a multi-national company?” “What are the daily challenges faced by managers?” “How different departments work together?”
PARTICIPATE TO P&G AWARD! ... EXPERIMENT YOURSELF PARTICIPATE TO P&G AWARD!
How to explode Shave Care category in World 2.0 THE BUSINESS CHALLENGE How to explode Shave Care category in World 2.0 A Joint Business Plan with a real Customer
6 BUSINESS FUNCTIONS INVOLVED F&A MARKETING (Finance and accounting) SALES CMK (Customer Business Development) Strategic Sales (Consumer Market Knowledge) SNO IT (Supply Network Operations) Supply Chain (Information and Decision Solution) IT Solutions Materiale confidenziale P&G. Ogni divulgazione ulteriore in mancanza di un espresso consenso scritto di P&G è vietata
A NEW INTEGRATED BUSINESS PLAN to one of your top customer. THE BUSINESS CASE You will be in charge of addressing the business challenge working with all the functions to build: A NEW INTEGRATED BUSINESS PLAN to one of your top customer.
Consumer/Shopper understanding THE BUSINESS CASE Structure and business questions Provide a SWOT analysis of Gillette business with focus on your customer, based on background data, Identify purchase barriers, based on consumer researches Build a digital plan to win with your target tackling their purchase barriers Preliminary Analysis Consumer/Shopper understanding Marketing plan
Sales, IT and Financials THE BUSINESS CASE Structure and business questions Logistic Analyze customer sell-out data in order to identify ideal assortment choices. Define the best plan to win in Store, evaluating incremental revenues and ROI Create a disruptive tool to win In Store and in the e-channel Optimize logistics ensuring sustainability Sales, IT and Financials Present your plan to explode Shave Care Category, showing how it will bring value to both P&G and Dahlia Stores. BUSINESS PROPOSAL
THE BUSINESS CASE Evaluation Criteria Analysis Originality of the proposed idea Coherence of all parts of the business case Strategic approach and coherence with the brand Problem solving
WHAT’S NEW in 2015 EDITION? The challenge will involve students from all Italian, Spanish and Portuguese universities.
HOW DOES IT WORK?
THE FINAL Top 6 winning teams will fly to Madrid to present their projects to P&G Top Management All the members of Top 6 teams will have the opportunity to access to recruiting process.
www.pgaward.com HOW TO PARTECIPATE P&G Award will be a completely web-based challenge at: www.pgaward.com
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