 Lean Startup Methodology Digital Publishing orkshop.

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Presentation transcript:

 Lean Startup Methodology Digital Publishing orkshop

What is Lean Startup Methodology?  Start with a good idea  Develop fast  Create a Minimum Viable Product  Put it online before you think it’s ready  Test with real users  Fix what’s broken  Fail Fast  Repeat  PIVOT if necessary

The Minimal Viable Product (MVP)

Lean Startup Methodology  Create a Minimum Viable Product  Test it with users to get feedback  Make changes to accommodate users  If users don’t like it then PIVOT

Lean Startup Methodology  Developed by Eric Ries in 2011  Popularized in Silicon Valley  jBlrLqsjIDw jBlrLqsjIDw  _a3s0IXSuxY _a3s0IXSuxY  fEvKo90qBns fEvKo90qBns  om/ om/

Lean Startup: 6 Principles  Entrepreneurship is everywhere  Entrepreneurship is management  Validated learning  Build-Measure-Learn  Innovation Accounting

Entrepreneurship Entails….

Top-Selling iPhone Apps  iTunes Weekly App Chart – Paid Apps apps/ apps/  iTunes Weekly App Chart – Free Apps apps/ apps/  100 Best iPhone Apps (PC Mag) 0,3253,l=286654&a=286659&po=1,00.asp 0,3253,l=286654&a=286659&po=1,00.asp

Top-Selling Android Apps  Top Android Apps  50 Best Android Apps 2014 (TechCrunch) one-and-communications/mobile- phones/top-210-best-android-apps one-and-communications/mobile- phones/top-210-best-android-apps

Smart TV Apps  Top SmartTV Apps tv-apps-everyone-should-use tv-apps-everyone-should-use