Position company to acquire desired business image 4.05 Describe how Venues attract customers.

VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS 1. The FACILITY – Accessibility Public transportation Handicap accessible – Surrounding area Entertainment Shopping – Parking Easy, Inexpensive, Abundant – Design/layout Historic or State of the art – Amenities Suites, Playgrounds, Attractions – Traffic Patterns Easy to access – Cleanliness

Design/layout Well marked signs Number of entrances/exits Unobstructed views from seats East to find seats Wide seats for comfort Modern scoreboard(s) Building appearance Sound system Concessions and bathrooms are convenient to locate Amenities Adequate bathrooms for men and women (and families) Number of concessions Types of food Amount of parking spaces Public Transportation Club level amenities Wi-Fi - ATM Cup holders The Facility...

ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS 2.PERSONNEL – Adequate amount of workers – Friendly and helpful – Knowledgeable 3.SENSE OF SECURITY – Customers want to feel safe – Will not attend events in unsafe areas

Personnel Personnel can assist to maintain attractiveness of venue and improve the experience for attendees Maintenance Parking Ushers Ticket Sales/taker Concession Gate & section Security Security can assist to maintain attractiveness of venue and improve the experience for attendees Security guards & police First Aid – DD programs Lost and found – – items or children! Announcements/paging If a facility is not secure, people will not attend to avoid dangerous situations

4.05 Activity Choose a sports or entertainment event – concert, game, theatre play. Design and create a KIOSK that you would see at this event. – Kiosk = a small freestanding booth Examples: – Concession stand – Merchandise Stand (Hats, sweaters, posters, t-shirts, CDs) – Promotional Stand (sign up today and receive a free t-shirt) Show the proper way to display merchandise (physical layout). Color your Kiosk Provide Prices Where would your Kiosk be located – in what part of the stadium? – entrance/exit, near the restrooms, what section?

EXPLAIN AND SELECT VENUE SIGNAGE 4.06

PURPOSES of SIGNAGE INCREASES BRAND AWARENESS – Exposure to large numbers of attendees – Ex: Logo signage on outfield stadium wall during televised games Provide useful information to audience – What products are available at the venue? – Where products are available? – What businesses sponsor the team? Keep audience engaged – Moving Video Scoreboard – Replays, trivia, games, music, graphics, ads, score updates Increase revenue through PROMOTIONS – Businesses strive to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

TYPES of SIGNAGE Dasher Boards Floor graphics A-frames Rotational courtside messages

TYPES of SIGNAGE Banners Sideline billboards Electronic Message Boards

LOCATION of PROMOTIONAL SIGNAGE Scoreboard Sideline RACECARS – Logos on the hood of a racecar maximizes logo exposure to TV and race audience Equipment Uniform/attire

What promotional signage do you see?

4.06 Activity 1.Choose a company to advertise for 2.Select a venue/stadium of whose signage to use for the advertisement – It MUST have the same target market for both the company and the venue 3.Select what type of signage to use 4.Select the location of the signage 5.Create/Draw a visual graphic of what your signage will look like