Open content, creators, and business models Presented by Simon Lake CEO, Screenrights Unlocking IP 2006 Conference

2 The Education Licence  Copy programs from free-to-air and cable TV  “Communicate” these programs: –on a cache – ing excerpts –streaming the program

3 All you can watch  A set $ rate  4-5 years (universities, schools, TAFES)  Institutions copy as much as they want in this period

4 Screenrights role  Encouraging use Students covered by the Screenrights licence

5 Enhancetv.com.au  Website  Newsletters

6 Enhancetv.com.au  Over $1M free content for educators  21 learning areas  Over 450 study guides  60 Feature articles  Access to 40,000 titles  Over 6,000 subscribers

7 And the future?  Will audio-visual copyright owners be able to choose how their works are used in the future? –Open Source models –Direct licence - itunes –Creative Commons license

8 Creative Commons Licence  Not interested in economic model for use of works  “A poor fit with most working artists’ personal and professional needs” Ian McDonald, Copyright Council.

9 Conclusion  Copyright owners to choose if they make their works available in a way that benefits them: –For free –Paid –Any other basis