Ruckus Wireless Maher Kalthoum Hospitality Solutions Manager Middle East and Africa (MEA)

Agenda Company Overview Hospitality Focused The Power of WiFi Location Ruckus Differentiators Product Overview Q&A

Fast and Fierce 48,000+ 100+ Granted 11,000+ 2004 Customers Patents Formed 2004 Sunnyvale, CA Partners 11,000+

Enterprise WLAN Leadership “ Ruckus has a strong history of internal innovation, from the pioneering of wirelessIPTV transport technology to various advances in antenna technology, including being an industry pioneering of adaptive antenna arrays and many other advanced RF functionalities. The company continues to add to and redefine its value proposition. Cisco ” 2014 MarketScape Report

Hospitality Focused

Perfecting Connection with Your Guests

Reliable Wi-Fi Today’s Reality is no longer a nice-to-have amenity. It’s a prerequisite for doing business.

90% 63% Today’s Reality of today’s travelers Book hotels Expect high-speed WiFi Book hotels based on High-Speed WiFi Source: iPass Inc. Hospitality Findings Report 2010

Won’t Rebook Due to Bad WiFi Today’s Reality 83% 36% of Guests Take Time To Report Bad WiFi Won’t Rebook Due to Bad WiFi Source: iPass Inc. Hospitality Findings Report 2010

The Power of Wi-Fi Today

Hotspot 2.0… only the Beginning Connect your guests Connect WITH your Guests! Ruckus Proprietary and Confidential

Hotspot 2.0 Automates Network Discovery & Selection Home Authentication (HLR, HSS, SMS) HS2.0 capable AP HS2.0 capable device Association and authentication 2 1 U Single SSID 3 Roaming Hubs RADIUS Proxy Ruckus Proprietary and Confidential

The Power of Wi-Fi Location Location Based Services Opens the Door to a World of New Services Map guide Location-based promotions Personalized information delivery Friend- and staff-finder apps Traffic-based monetization Brand mobile app for loyalty guest Foot traffic analytics Location Visitors per Hour Visitors per Day Average Stay Lobby 52 385 3:52 Restaurant 40 259 5:24 Spa 19 95 2:21 Store 15 79 2:15 qUADRIGA WORLDWIDE SALES MEETING

Integrating Indoor Location Based Services Analytics Convention footfall heat-map Real-time tracking, housekeeping Targeted promotion Ibeacon or BLE, one of the most ‘disruptive’ technologies of 2014 Increased revenue opportunities and enhanced customer experience iBeacons implements a Bluetooth Low Energy (BLE) profile for micro-location, which opens up new possibilities for hotels and resorts using geo-fencing Hotel apps in combination with beacons can take away many of the hotel formalities and make aspects such as room service, contact with staff, and in-room entertainment more interactive. The app is thus, more than just a tool, it is a personal concierge in itself. 1. Check-in: Waiting in long queues in order to check into your hotel is the last thing any guest wants to do. Imagine a guest walks into your hotel lobby, and receives a ‘check-in’ push notification on the hotel app. The push notification shows the reservation, asks for confirmation and the guest has digitally checked in! The guest neither has to wait in a queue, nor search for the reservation number, and the app has already retrieved their personal details from the time of booking the room. As soon as he walks into the lobby, within the range of the beacon placed there, he is recognized, and a message is  triggered to the app on his phone. If your hotel app has a Passbook integration, the reservation details would pop up on the phone screen when the guest crosses the geo-fence threshold of a defined iBeacon location. This gives the guest a great, hassle-free experience as soon as he enters the hotel. 2. Finding the room and indoor navigation:  We all know that GPS is not very effective in an ‘indoor setting’, for example, inside a shopping mall, museum, hotel or a casino. Aggravating the problem of weak or unavailable signal is the indoor navigation – the exact location of the room, the spa inside a hotel, or the restaurant or the roulette table in a casino. One can enable a mobile user to navigate and interact with specific regions geo-fenced using beacons. These devices can be used to determine the position of a guest in a large hotel, and direct him to his room. These can also be used to build an interactive tour of a hotel or a resort, where users’ attention is directed to specific exhibits as they walk freely within the building. This feature enables indoor navigation similar to GPS, in settings where GPS signals aren’t available. Using beacons you can provide guests with virtual maps and turn-by-turn directions to their favorite destinations inside the premises of your hotel. 3. Keyless entry into rooms: When a guest has digitally checked in, a digital key is sent to their smartphone via your app, allowing them to bypass the front desk and proceed directly to their room. An iBeacon picks up the guest’s phone when in close proximity and unlocks the room door, giving the guest a keyless entry to his room. This is such an engaging and efficient experience for a guest. 4. In-room controls: Most hotels require users to swipe a key-card simply to turn on the lights, which generates great energy savings. What if the room could just sense that the guest is in his room and enable a new set of services on his mobile device to control lighting, temperature, the TV, and even directly access room service to place orders? Beacons make this possible. By signaling the user’s proximity to devices listening for it via BLE, the beacon could trigger a message to the app and enable the user to control these settings via his smartphone. 5. Offers, Loyalty programs: Hotels can use ibeacons to present guests with a broadcast of ‘location-specific offers’. Using beacons, you can define targeted ‘micro-locations’ to trigger an alert, an offer or a special discount for a beverage to a guest who is already at the bar. Using iBeacons, you will be able to customize promotions to specific locations in the hotel premises and send them right to a user’s smartphone. Rather than blindly sending coupons when a guest walks into a hotel, he would only receive context-specific coupons and offers when approaching specific areas of a hotel where he would have interest. Consumers’ choice of categories is given utmost importance in this case or only the right offers are presented to them via predictive analytics i.e based on the information the hotel has (via the app) about the number of times a particular guest has stayed there, their interests, their past orders etc. 6. Check-out: On the last day of their stay, guests can be sent a push notification – giving them an option to either extend their stay, or to check out digitally. Send them a receipt, and after they have confirmed the amount on it, they can easily check out. This can be done without the need for the guest to stand in a queue or wait for a front-desk assistant to complete the checkout formalities. The whole process is seamless and hassle-free. Property maps and directions Guest/VIP recognition, keyless entry Automatic check-in, room automation

Ruckus Differentiators

The Fundamental Ruckus Difference Beamflex antennas can form 100s- 1000s unique combinations Self-learning Beamflex software selects best performing combination per-packet, per-client ChannelFly software selects best performing channel with a predictive measurement algorithm Uniquely effective for mitigating interference in urban hotspots/hotzones Higher throughput, ubiquitous high- quality coverage, reliable, easier to install and maintain Typical Wi-Fi compliants: Unstable connectivity Inconsistent performance Dead spots Poor throughput, low client density Ruckus Proprietary and Confidential

BeamFlex Adaptive Polarization Diversity Device orientation accounts for up to 5x performance differential Dual-Polarized BeamFlex Antennas Better reception for weak and hard to “hear” devices Better transmission to mobile devices Ruckus Proprietary and Confidential

Ruckus Product Overview

Extensive Smart Wi-Fi Portfolio INDOOR HIGH END MIDRANGE ENTRY LEVEL Wall Switch 3X3, 3-stream dual-band 802.11ac and .11n Mid-range dual band 802.11ac Entry level 802.11n Wi-Fi wall switch Wi-Fi wall switch OUTDOOR High End 802.11n Entry level 802.11ac Point to point and multipoint bridges MANAGEMENT Unleash – Controller less SME solution 6 to 75Aps SME 50 to 3000 AP

Maher Kalthoum Maher.kalthoum@ruckuswireless.c om Thank You! Maher Kalthoum Maher.kalthoum@ruckuswireless.c om