Technology Direct TD Marketing Support – 2003 One Pager

© 2003 Cap Gemini Ernst & Young - All right reserved -TDMarketing Support 2003 One pager 0.2– Robert B. de Roo Global TD Marketing Team: Regional Support for Marketing and Communications  PMO management  Regional TS alignment  Business plan  Regional market analysis  Campaign planning  Marketing management  Agency selection  Targeting assistance  Product management  Alliance cooperation  Offer management  Lead Generation  Sales  Target and Headcount support Our Set-Up Support services include: Monitor and support:  Recruiting regional and local TD campaign teams  Creating the regional and local 2003 campaign plan  Recruitment of Sales, Product and Marketing Managers  Meeting the regional targets  Ongoing recruitment and training  Coaching and facilitating Alliance Partnership Access to global knowledge & best practices:  TD Starter Kit and Tool Kit  TD core team/knowledge site  Liaison to Subject Matter Experts  Telemarketing materials  Campaign Collateral  Campaign Plan Checklist  Communications Checklist Single Points of Contact/Expertise The TD core team assists countries in developing operational push channels that work in concert with Technology Services. We exist to help each country and each campaign be successful. Contact your respective team member below to discover the full set of services available to your TD and TS teams. Who to Contact:  Edgar van Geijn [UK/BENELUX]  Robert B. de Roo [Nordic/CE/TMN]  Juha Turunen [Iberia/Italy/France]  Cindy Thierry [NA /AsiaPac] We deliver On-site, On-demand Assistance & Cross regional Workshops

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