© 2005 Julie Roth Julie Roth Meeting The Marketing Executive Challenge

© 2005 Julie Roth Julie Roth: Meeting The Marketing Executive Challenge Career of upward mobility and responsibility Held highest marketing roles twice Managed marketing departments Broad background Understand corporate priorities, developing strategies and tactics in line with corporate goals Customer focused - consumer (retail) and industrial Seizing opportunities/builder of new markets –Repositioning existing products –Innovative products for new markets Technology advances Regulatory changes –US and international

© 2005 Julie Roth Builder of New Businesses Seizer of Opportunities –Innovative Products for New Markets $12M in revenue 1 st year –New Product Categories #1 market share; $100M revenue –Repositioning Existing Products Catapulted to # 3 market position –New Channels for Existing Products #1 market share in 6 months Expansions –Geographic: US and International –Private labeling –Demographic: Hispanics/Latinos example event marketing appropriate media English, Spanish, Bilingual

© 2005 Julie Roth Core Marketing Competencies Product Development –Inception, innovation, gate process, launch Marketing Communications –Branding, collateral (print and digital), web, PR, advertising (print and TV) –Effective integrated messaging Channel Marketing –Mass merchants (Wal-Mart, Target, etc.), big box retailers (Best Buy, Circuit City, et al), office superstores (Office Depot, Office Max, Staples) clubs (Sam's, Costco), department stores, specialty retailers, direct mail, and direct Sales management –Deals P&L Talent Management

© 2005 Julie Roth Julie Roth: Significant Accomplishments Doubled revenues to $32M while increasing profitability 10% within a single year. Catapulted product to #1 market share within 6 months of initial launch. Sold out production capacity and generated $12M in revenue from a dead start.

© 2005 Julie Roth Personal Traits Adaptable –Responsive to changing demands and environment –Can serve in multiple capacities Marketing Product Management Operational –Multi-size organizations with variety of cultures Fortune 100 Rapidly growing Private Equity backed Small and start-up Team player in cross-functional organization

© 2005 Julie Roth Comparative Advantages Classically trained in marketing –Executive Management Education Northwestern, Kellogg Graduate School –Bachelor of Art in Business/Marketing and Fine Arts University of Wisconsin; Tulane University Analytical and creative –Best Practices in Marketing Seminars American Marketing Association International experiences –Global role-outs; sequencing –Americas, Asia, and Europe –Bicultural and Bilingual (Spanish/English) –Asian outsourcing

© 2005 Julie Roth Julie Roth is the best manager I’ve ever had. 10 years after the fact Beth Andrews Former Cincinnati Microwave employee

© 2005 Julie Roth Julie Roth has an excellent understanding of what drives consumers. She is a personable, service- oriented leader and a terrific team player. Bill Colaianni Former Coca-Cola VP and General Manager; President, Arawak Consulting, A Strategic Marketing Firm

© 2005 Julie Roth "To succeed, jump as quickly at opportunities as you do at conclusions." Benjamin Franklin