C HAPTER Introduction to Web 2.0 Social Networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall 5

◊ Explain what a social network is, what social networks are used for, and the typical features of social networks ◊ Describe the advantages and disadvantages of social networks ◊ Take appropriate measures to maintain your safety and privacy ◊ Describe Internet resources that educate people about social networking Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall Comprehension Objectives

◊ Set up an Orkut account and create your profile ◊ Invite a friend to join your Orkut network ◊ Modify your Orkut account settings ◊ Create your own social network using Ning, add features, and change its appearance ◊ Moderate and promote your Ning social network Activity ObjectivesActivity Objectives Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

What Is a Social Network? A community made up of people, groups, or organizations that are connected by one or more common interests. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Types of Social Networks ◊ Communities of friends ▫ Facebook, MySpace, Bebo, Orkut ◊ Professional networks ▫ LinkedIn, Plaxo ◊ Specialty “networks” ▫ Flickr, Match.com, YouTube, Ning ◊ Issue-focused networks ▫ Change.org Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Can Anyone Join? ◊ In an open community, anyone is free to join, regardless of their interests or who they might know. ◊ In a closed community, members typically must be invited by the site organizer or pre- existing members. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Features of a Social Network Site ◊ Home page ◊ Profile ◊ Friends ◊ Communication areas ◊ Video and pictures ◊ Groups ◊ Applications ▫ Widgets ▫ Internal/external applications Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

◊ Communicate easily and affordably with others ▫ Reconnect with old friends ▫ Expand your circle of friends/colleagues ◊ Improve writing and technical skills ◊ Expand professional network Social Network Advantages Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

◊ Time/distraction ◊ Contain privacy issues ◊ Invite cyberstalking/cyberbullying ▫ Case of Lori Drew Social Network Disadvantages Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

◊ Use common sense ◊ Never share your password ◊ Avoid publishing images that identify where you live, work, or go to school. ◊ Never divulge personal information to strangers Social Network Safety Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Limit Access Privacy options: Anyone access Limited access Varying levels to different features Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

◊ Use antivirus/antispyware ◊ Avoid adding unfamiliar applications Avoid Risks Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

◊ Check to see if your social network has a safety or security page ◊ Read your social network’s privacy policy ◊ Change your password periodically ◊ Carefully review your privacy settings ◊ Consider using an alternate browser, such as Mozilla Firefox, rather than Internet Explorer. Additional Precautions Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Activity: Set-up Orkut Account Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Create an Online Profile Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Invite Friends to Join Your Network Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Contact, Groups, and Requests Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Activity: Set Up Ning Network Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Customize and Promote Ning Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

Additional Internet Resources ◊ David Lee King ( ◊ Ning: Network Creators ( Social_Network) Social_Network ◊ Mashable: 10 Most Beautiful Social Networks ( networks/) networks/ ◊ Find a Social Network ( ◊ Social Networking ( ◊ Social Networking in Plain English ( ◊ StaySafe.org ( Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America.