Feta Marketing

Importance for Greece  Most significant sub-sector of Greek dairy industry  Still very important for little farmers, although there were restructuring and modernizing trends in recent years  The average annual consumption of Feta in Greece is the highest in the world - about 26 kg

Protection  PDO (Protected Designation of Origin) –Guarantees the consumer a Greek product that is produced after a certain fixed procedure –The name FETA is internationally protected –Some companies tried to fake Feta (made out of cow milk)

Marketing Farmer Cheese Supermarket Export Restaurant Sell it at home (minimarket)

Export Countries 50% 10% 9% 5,5% 70% Export 30% in Greece

How to sell  Vacuumated (long lasting freshness) –Without liquid around the cheese  Possibilities of packaging –Plastic boxes –Barrels –Tin boxes –Wrapped in Plastic

Price  Depends on –Quality –Origin  Cheapest: 8,53€ per Kilo  Most expensive: 11,56€ per Kilo © Benni & Duschi 2007