1 Raul Cisneros Chief, 2010 Census Publicity Office U.S. Census Bureau Presentation for the SDC/CIC Steering Committee February 24, 2010 2010 Census Integrated.

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Presentation transcript:

1 Raul Cisneros Chief, 2010 Census Publicity Office U.S. Census Bureau Presentation for the SDC/CIC Steering Committee February 24, Census Integrated Communications Campaign Update

Census Integrated Communications Campaign Census in Schools Digital Earned Media/PR Partnerships Paid Advertising

3

4

5 Partnership and Promotional Materials

Census Road Tour

7 Census in Schools

Census Website

9 Take 10 Program

10 Research and Evaluation Tracking Studies: –Continuous Attitude Tracking Study (CATS) –Gallup –Radian 6 –Monitoring Participation Rate Assessments and Evaluations –Measure campaign preparedness and success –2020 Planning –Internal Assessment NORC Independent Evaluation

11 How CICs and SDCs can help? Form/Assist Complete Count Committee Identify State/Local Agencies Develop Partnerships Strategies to Reach HTC Areas/Identify Languages Be Counted/Questionnaire Assistance Centers

12 Questions?

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