UKOLN is supported by: Effective Use of the Social Web in Organisations: Introduction Brian Kelly & Ann Chapman UKOLN University of Bath Bath, UK This work is licensed under a Attribution-NonCommercial- ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘ ili2010-workshop ' tag Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using , instant messaging, blogs, Twitter, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording/broadcasting of this talk, taking photographs, discussing the content using , instant messaging, blogs, Twitter, etc. is permitted providing distractions to others is minimised.

2 Contents Introduction About the Workshop Facilitators About the Workshop About You [exercise] Case Studies: Use of Blogs Beyond Blogs – What Can twitter Offer? Reasons For a Library Blog or Twitter Account Beyond Blogs: Social Networks What are the Barriers? Addressing the Barriers Making a Business Case Conclusions Introduction

3 About The Workshop Facilitators Brian Kelly: UK Web Focus: a national advisory post Long-standing Web evangelist Author of the UK Web Focus blog, contributor to other blogs & active Twitterer Ann Chapman: Research Officer in UKOLN’s Community and Outreach Team Main contributor to and commissioner for UKOLN’s Cultural Heritage blog Running Social Web training course for MLA Introduction

4 About The Workshop By the end of the workshop you should: Be aware of key blogging concepts and tool Have learnt about ways in which blogs can be used within a library environment Have learnt about the potential role of Twitter and social networks Have identified potential barriers to the deployment of blogs within an institution Have discussed strategies for overcoming barriers Have learnt about tools and techniques for measuring a blog’s impact and success. Have had the opportunity to make a business case for use of the Social Web Introduction

About You Where do you work? What do you do? What is your interest in this workshop? What specific issues would you like to see addressed? 5

Draft Programme TimeContent Introduction [BK] Your interests [All] Blog Case Studies [ADC] Beyond Blogs: the Role of Twitter [BK] Why Have a Blog or Use Twitter? The Library Context [ADC & All] Break The Role of Social Networks [ADC] What are the Barriers [All] Addressing the Barriers [BK] Making a Business Case [BK and All] Making Your Proposal [All] Conclusions 6

7 Questions Any questions or comments?