Product Positioning Sports and Entertainment Marketing.

Slides:



Advertisements
Similar presentations
3.04 Position products/services to acquire desired business image.
Advertisements

3.02 Position products/services to acquire desired business image.
Product Positioning The efforts a business makes to identify, place, and sell its products in the marketplace The goal is to set the product apart from.
Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado 1 Framework for the Business Plan.
Chapter 14 Promoting Products.
Product Planning Sustaining Product Sales Chapter 30.2.
Target Marketing & Positioning MKT 846 Professor West.
Create a Business Project
4 P’s of Marketing.
Marketing Vocabulary. Market Advertise or promote an item or service.
Sample Format and Contents for 2015 High School Business Plan Competition Allotted presentation time –10 minutes 5 min. for Q/A Non proprietary information.
Sports & Entertainment Marketing Mr. Bernstein Develop a Marketing Plan, pp May 21, 2013.
Marketing Is All Around Us. Quick Think How would you define Marketing? Activities that fall under its umbrella.
Consumers.  What are the benefits to the consumer of a competitive market?  By what means do producers advertise their products?  How susceptible are.
Chapter 30 product planning Section 30.1 Product Development
Sustaining Product Sales Chapter 30.2
Section B – Tasks Task 1 - In general terms describe the purpose of market research. What is market research? What is the purpose of market research?
Chapter 8 - slide 1 Copyright © 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter Eight Product, Services, and Brands: Building Customer.
Business Plan Project. What is a business plan? It is a document that describes what you plan to do and how you plan to do it.
CHAPTER 9 Managing the Product M A R K E T I N G Real People, Real Choices.
Unit 10 Product and Service Management
Factors that Contribute to the Selection of Products/Services in Small Business.
3.04 A Position products/services to acquire desired business image.
What is Marketing? 4 Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services.
Product Presentation October, 2003 confidential PRODUCT NAME.
Product Life Cycle Sports and Entertainment Marketing.
Product Planning Sustaining Product Sales Chapter 30.2.
Junior Achievement Introduction to Junior Achievement BizTown.
Section 30.2 Sustaining Product Sales
CISB 334 E-Business BUSINESS PLAN. What is Business Plan ?  A document that provides a framework for testing the business from conception through early.
Chapter 1 marketing is all around us Section 1.1
Title Page (product) Team Members Class (Marketing Principles – Period) Date.
Sunrise Deli Food Truck
 It is the process of selecting specific market segments on which to concentrate the marketing effort.  This requires the analysis of 4 aspects present.
Module 3 Strategy Formulation Business level strategy.
Sports, Entertainment, and Recreational Marketing An Introduction to One of the Fastest Growing Industries.
Positioning defines the market niche you focus on relative to the competition. Sometimes, positioning is as simple as saying "Best-selling minivan" or.
Objectives  Identify the four stages of the product life cycle  Describe product positioning techniques.
Chapter 30 Product Planning. Category Management Process that involves managing product lines as individual business units Process that involves managing.
Sustaining Product Sales Section Objectives Identify the four stages of the product life cycle. Describe product positioning techniques.
1 Chapter 7 Product, Services, and Branding Strategy.
MARKETING MIX. What is Marketing Mix? The marketing mix is the combination of marketing activities that an organisation engages in so as to best meet.
A company controls a industry product.. a contest for some prize, honor, or advantage.
Unit 10 Product and Service Management Chapter 30Product Planning Chapter 31Branding, Packaging, and Labeling Chapter 32Extended Product Features.
Sustaining Product Sales Chapter 30. The product life cycle The concept of product positioning The purpose of category management Ch 30.2 Sustaining Product.
Product Life Cycle.
POSITION PRODUCTS/SERVICES TO ACQUIRE DESIRED BUSINESS IMAGE
Retailing Aim: How do retailers set themselves apart, even though they do not produce products? Do Now: Describe your favorite department store. Why.
Introduction to Business
Business Plan Final Presentation.
5 Types of Advertising.
Product, Services, and Branding Strategy
6.3 Identify your competition
Report Writing.
4.05 Position venture/product to acquire desired business image.
Product LIFE CYCLE & Positioning #2
Creating a Marketing Plan
Product Positioning IMAGE.
CLASS BUSINESS PROPOSAL
Product Planning, Mix, and Development #1
Name of Business Slogan Entrepreneur’s name title.
Your Company Name & Your Names Here
Business Plan Preparation
Arc’teryx By Philippe Dionne.
Developing a Business Plan
2 Questions What product do you buy regularly?
Products, Services, Delivery
Create a Business Project
VALUE PROPOSITION + BRAND POSITIONING
Presentation transcript:

Product Positioning Sports and Entertainment Marketing

Why is product positioning important to marketers?  Separate yourself from other products in the market  Consumers are bombarded with advertising, and the consumers will only accept what is consistent with their prior knowledge and experience

Product Positioning  The efforts a business makes to identify, place and sell its products in the marketplace  Businesses identify customers wants and needs  Determine how they compare to the competition  Some businesses want to be very different from competitors products

Goal of Product Positioning  Set the product apart from the competition: 1. Wendy’s  Square Hamburger - Never Frozen 2. Burger King-  Flamed Broiled Hamburgers

Positioning By Price  Position within a product line  Positioning by price and quality stresses high price as a symbol of quality and low price a symbol of value  Economy line, Mid-price line, Luxury line

Positioning By Features and Benefits  Products are associated with a feature, attribute or customer benefit  Clorox developed “Greenworks” for the Eco-Friendly target market

Positioning in Relation to the Competition  Positioning to compete directly with the products of other companies  Common strategy when one company is trying to solidify an advantage over another company  Not good to compete with an industry leader  Better to compete with an underdog

Positioning in Relation to Other Products in a Line  Individual products may be positioned in relation to other products in the same line  iPod Shuffle  iPod Nano  iTouch

Can Athletes and Entertainers be positioned in the marketplace? 

Class Activity  You are now going to create a PowerPoint describing the positioning strategies of an entertainer or athlete of your choice. 1. Introduction Slide 2. Agenda Slide 3. Name and picture of your product or person 4. “Who am I?” description and picture (describes the person not just the job) 5. “What do I do?” description and picture 6. “For who am I?” description and picture (remember the who is the target market) 7. Create a positioning statement for your product/person List three reasons for the person’s positioning with relation to the competition 8. Conclusion Slide

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.