W HY ? It’s bright, warm, welcoming It suggests innocence and youthfulness The lips in the background are feminine Preteen to late twenties are my target market Allows message to come through about purpose of magazine Current competition (teen vogue, seventeen) are riding off their typical teen appearances, but Crave is FRESH and NEW, VIBRANT, and SUMMERY Something they’ve never seen before; consumers open to something different
T HE S LOGAN The slogan creates curiosity in consumers It suggests that the deliciousness in food correlates with the interesting content within the magazine Being straightforward and confident will make consumers be confident in the company as well The lips behind the text becomes a trademark for the company Cursive letters attract more females Boldness
COMPANY DESCRIPTION The colors suggest femininity The large letters suggest sophistication and maturity Preteens and teenagers often want to act older than they actually are to suggest maturity This brief description of what is within the magazine will display maturity and fun, youthfulness at the same time
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