WHO IS ACTUALLY ATTENDING YOUR EVENTS “Building Databases” Jordan Hallawell - Brock BUSU Steve Kosh - Mohawk MSA
PROCES FOR TRACKING Step 1Step 2 Step 3 Step 4 Host the eventTrack your attendees and their contact info Organize your data using software or programs Target message those attendees for next similar event
WHY ATTENDANCE LISTS ARE IMPORTANT Why is attendance important? 1 Tracking at Frosh Other low cost tracking options Tracking throughout the year
WHY TRACK WHO WAS THERE? Costs 5 times as much to find a new “customer” than it does to keep one! Retain Repeat Referral Eventually, you will run out of “customers” if you don’t!
WHY IS ATTENDANCE IMPORTANT? Bottom line – it can only increase your attendance! Who else tracks attendance w contact info?
WHY IS ATTENDANCE IMPORTANT? Feedback – ask them what they thought and how we can improve! Why do we track? As good as our programmers are, no one knows what students want better than our students
FROSH TRACKING VIB Program Funds ALL programming throughout the year Sold primarily online and at Smart Start during the summer Tracking component introduced 2 years ago
FROSH TRACKING VIB – The Sign Up EventBrite “event” used to facilitate the online Sales Included online payment processing for a small fee Allowed us to input offline sales and create discount codes
FROSH TRACKING VIB – The Form In addition to name, phone number and , this is what we collected This is the foundation of our student database
FROSH TRACKING What do we do with this? Once sales are completed, all entries are exported to a custom database on our website, and Mail Chimp This powers our check in system
FROSH TRACKING What do we do with this? At every event, we have two laptops and scanners to check people in Ensures only legitimate card holders get in Successful check-ins are stored in a database
FROSH TRACKING purchasers new contacts
FROSH TRACKING Online RegistrationResults
FROSH TRACKING Now What?
Digital Doorman / Software Bar Scanning Concerts Pub Nights Special Events
Digital Doorman / Software Bar Scanning Concerts Pub Nights Special Events
Digital Doorman / Software Database InfoSearch and Build
EVENT BRITE / Software The basics Event Brite is free to use for free events Very user friendly Easily operate check-ins through mobile phone apps
Simple Tracking Simple tracking - Twitter Follow & Follow back
Simple Tracking Simple tracking - Texting
Simple Tracking Simple tracking – Sign up
Simple Tracking Simple tracking – Lists
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