WordPress SEO Matt
© Matt McGee, About Me © Matt McGee, 2015 Matt McGee Editor-In-Chief, SearchEngineLand.com & MarketingLand.com SEO consultant Mostly small business clients Tri-Cities since late 1994 Cheeseburgers Ice cream
SEO?
SEO in Thought
© Matt McGee, SEO in Thought © Matt McGee, 2015 Old SEO “Tools”
© Matt McGee, SEO in Thought © Matt McGee, 2015 New SEO “Tools”
© Matt McGee, SEO in Thought © Matt McGee, 2015 “SEO should be unseen… and only noticeable to other SEOs.” Adam Audette, RKGRKG
SEO in Action
© Matt McGee, SEO in Action © Matt McGee, / 500+
© Matt McGee, SEO in Action © Matt McGee, 2015 URL/location of your blog blog name/title categories/tags you use headlines of your articles content of posts some links (external & internal) Signals You Control
© Matt McGee, SEO in Action © Matt McGee, 2015 most links to your blog/site what others say about your blog/site user signals (time on site, click-thru rate, etc.) what your competition does Signals You Don’t Control
Setting Up A Blog
© Matt McGee, SEO in Action © Matt McGee, or just domain.com? sub-domain or sub-directory? permalink structure: /%postname%/%post_id%/ categories or tags? allow comments? Setting Up A WordPress Blog
Optimize Your Posts
© Matt McGee, SEO in Action © Matt McGee, 2015 keyword research headlines different page title element? short URLs use internal links ignore: meta keywords, keyword density Optimize Your Posts
© Matt McGee, SEO in Action © Matt McGee, 2015 keyword research headlines different page title element? short URLs use internal links ignore: meta keywords, keyword density Optimize Your Posts
Headlines
© Matt McGee, SEO in Action Headlines Remember the paper boy. © Matt McGee, 2015
© Matt McGee, SEO in Action Headlines Remember the paper boy. Write it first. © Matt McGee, 2015
© Matt McGee, SEO in Action Headlines Remember the paper boy. Write it first. Be specific. © Matt McGee, 2015
© Matt McGee, SEO in Action Headlines Remember the paper boy. Write it first. Be specific. Focus on benefits to reader. © Matt McGee, 2015
© Matt McGee, SEO in Action Headlines © Matt McGee, 2015 Marketing Experiments
© Matt McGee, SEO in Action Headlines © Matt McGee, 2015 Marketing Experiments
© Matt McGee, BloggingBlogging Headlines Remember the paper boy. Write it first. Be specific. Focus on benefits to reader. Keep it ASAP. (as short as possible) © Matt McGee, 2015
Headline vs. Page Title
© Matt McGee, SEO in Action Headline vs. Page Title © Matt McGee, 2015
After You Hit “Publish”
© Matt McGee, SEO in Action © Matt McGee, 2015 social media mailing list reply to comments monthly recap posts After You Hit “Publish”
Plugins
© Matt McGee, SEO in Action © Matt McGee, 2015 use as few as possible recommended: Yoast SEO Digg Digg (social sharing) UpdraftPlus (database backup plugin) Plugins
FAQs
How Often Should I Blog?
Perfect Post Length?
© Matt McGee, BloggingBlogging © Matt McGee, 2011
What Should I Write About?
© Matt McGee, WordPress SEO Matt McGee © Matt McGee, 2015 Some photos via Shutterstock.com