Presentation by: Bill Lage, Marketing Technology Manager RE/MAX North Central September 23, :00am – 10:30am

Bill Lage ext These slides are available at

1. Definition of SEO 2. Goal of SEO 3. On Page factors vs Off Page factors 4. Question and Answers

Search Engine Optimization is the process of optimizing a web page for specific keywords in order to have that page rank higher in the search engine results. The first place you need to start is thinking about what a customer would type into a search engine box and then do what you can to have your web page be in the first 10 results.

On Page Factors - Title - Heading - Keyword sprinkled throughout - Fresh content (blogs) - Content, content, content!!

Off Page factors - Keyword rich incoming links! - Anchor Text (the underlined words) Where to get incoming links - Comment on Blogs - Social Media - Ask local businesses

1. Definition of SEO 2. Goal of SEO 3. On Page factors vs Off Page factors 4. Question and Answers

Bill Lage ext These slides are available at