DrPeering To Evangelize Peering AskDrPeering/blog/articles/2009_Annual_Report.html

DrPeering Strategy 1)build the number one Internet Peering web site in the world, 2)educate using resources that most effectively communicate the nature, process, motivation, and implementations of Internet Peering, and 3)build, maintain and evolve Internet Peering resources for the community.

DrPeering Tactics Authoritative Repository for Internet Peering White Papers – Migrated to the Web – Presented in Multimedia – Migrated to DW, learning curve Peering Workshops to facilitate Consultancy to facilitate

Metrics for Success Google “Internet Peering”, “Internet Transit Pricing” Page Views Unique Visitors White Paper HTML pages

over 14,000 unique visitors in November alone – Source: 1&1 stats

Goals 2010 #1 Goal - Integrate Peering Research into Presentation Materials, On-line materials, and physical (paper) media #2 Goal - Improve Web Site stickiness – Web pages become live calculators (IXPvalue, BizCase) #3 Goal - Business Development – SEO, More Linking. – Leverage Partners. – Marketing and Spread Research.