SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence.

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Presentation transcript:

SEO: Making it easier for your customers to find you David Quaid Dara Ward Primary Position PrimaryPosition.com Search Intelligence

 Paradox  Distrusted  Blackhat, Black Magic, Black Box and snake oil!

My Site

 Assumes visitors arrive  Focuses on design: aesthetics, branding and standing out

 Mirror your business intelligence online  Content demonstrates your capability and suitability  You cannot have too much content – no-one will be overwhelmed

 Information to make informed decisions  Best value possible  Buy the best product at the best price  Buy the right product at the best price  Buy the best expertise at any price  Find the best provider Relevant Content at all times

 Users have a problem – they search for the problem, not the solution!

 Describe the client  Describe the problem  Describe the solution  Sell the process

 Describe the problem  Discuss the solution  Show the potential uses  Describe the clients

 Unique  Different media  Site(s)  Blog  twitter

 If you have more than one location, mirror this on your site  A customer in Limerick may not be interested in your location in Waterford  More likely to be interested in knowing who is in the Limerick office

We’ve come such a long way in such a short time

 Brochure sites  Domain = Company name = 1  News & Events  us  Home, About us, Services, Contact Us

 A/B Differentials  Web 2.0 / 3.0  Multiple domain strategies  Corporate Blog  , call, twitter, blog, LinkedIn us  Home, Service 1, Service 2, Site B, Site C, Contact Centre, Product Micro-site, Sub- domains

No man is an island – so why is his website? It looks lovely but how will we get there?

 Suppliers  Clients  Partners  Business Associates and Friends

 LinkedIn  Twitter  IGO People  Blogs

Your Blog Your Website