Walking Survey 2015 National Top-Line Report June 2015

Methodology Walking Survey 2015 CAA contracted Ekos to conduct a telephone survey of 1,200 Canadians (General Population). Given the subject matter, respondents who indicated they were unable to walk were screened after the first question, resulting in a sample of 1,000 Canadians, excluding those unable to walk. Quotas were implemented based on region, age, and gender. The data was weighted by age, gender, region to reflect the Canadian population according to 2011 Census data. A representative sample this size would have a margin of error of ±3.1%, nineteen times out of twenty. Data was collected between May 28 th and June 7 th, Study Overview Sampling Timing National Top-Line ResultsWalking Survey 2015June 2015

Walking – Tracking Questions Walking Survey 2015 National Top-Line ResultsWalking Survey 2015June

Walking Frequency Walking Survey 2015 Q1. Thinking about the past seven days, how many times did you take a walk that lasted at least 10 minutes? Please include walks taken to get places and walks taken for leisure or exercise. 4 Base: Canadian general population (n = 1,289). The mean number of walks among all Canadians was 5.2

Walking Duration Walking Survey 2015 Q2. Thinking still about walks taken to get places and walks taken for leisure or exercise, how many minutes would you say you walk on average on the days when you take walks? 5 Base: Canadians who walked in past seven days (n = 863). The mean duration of daily walking was 42 minutes

Walking Destinations Walking Survey 2015 Q3. For each one of the following places some people walk, press 1 if you have walked there in the past seven days, press 2 if you have not, or press 3 if you never go there or are not able to walk there? 6 Base: Canadians general population, excluding those not able to walk (n = 1,000). % walked in past seven days

Walking Benefits Walking Survey 2015 Q4. Please indicate how much you agree or disagree with the statement: Walking is a form of exercise with real health benefits? Q5. How much you agree or disagree that: Walking is a pleasant and relaxing activity? Q6. How much you agree or disagree that: I should walk more often? 7 Base: Canadians general population, excluding those not able to walk (n = 1,000).

Walking Obstacles Walking Survey 2015 Q7. There are many reasons why people don’t incorporate more walking into their daily lives. Thinking about your own day-to-day life, which of the following are obstacles that prevent you from walking more often? 8 Base: Canadians general population, excluding those not able to walk (n = 1,000). % prevented from walking by this obstacle

Walking Commitment Walking Survey 2015 Q8. Some people say that everyone should try to walk for 30 minutes a day (at least 10 minutes at a time) at least five days a week. How difficult would it be for you to commit to walking for 30 minutes a day? 9 Base: Canadians general population, excluding those not able to walk (n = 1,000). 27% would find it somewhat or very difficult

Walking Initiatives Walking Survey 2015 Q9. Please tell me how supportive you are of: Making walking safer for pedestrians by enforcing slower traffic speeds? Q10. How supportive are you of: Increased government spending on walking infrastructure like sidewalks and connected pathways? Q11. How supportive are you of: Improved snow and ice removal on sidewalks in winter? 10 Base: Canadians general population, excluding those not able to walk (n = 1,000).

Results Summary by Region Walking Survey Canada Total BC/ Territories PrairiesOntarioQuebecAtlantic Q1. Walking Frequency (Mean # of walks) Q2. Walking Duration (Mean # of minutes) Q3. Walking Destinations (% walked to destination in past seven days) Personal errands 59%58% 62% Park / playground / sports / recreation 57%59%49%57%67%45% Visiting friends / family 47%45% 42%50%68% Work 31%24%31%26%44%30% School / walking kids to school 20%13%23%15%30%15% Walking Benefits (% Strongly / Mildly agree) Q4. Walking is a form of exercise with real health benefits. 86%83% 86% 92% Q5. Walking is a pleasant and relaxing activity. 90%91%88%91%89%94% Q6. I should walk more often. 77% 72%77% 90% Green shading indicates a result that is significantly higher than comparison groups. Pink shading indicates a result that is signifcantly lower than comparison groups.

Results Summary by Region (continued) Walking Survey Canada Total BC/ Territories PrairiesOntarioQuebecAtlantic Q7. Walking Obstacles (% prevented from walking by this obstacle) Not enough time / too busy 50%43%59%43%57%49% Already exercise in other ways 25%18%27%26%29%15% Disability / mobility issues 20%24%20%23%11%22% No / poor sidewalks or pathways 16%14%17%15%16%19% Safety concerns in neighbourhood 13%17%15%10%11%20% Don't enjoy walking 9% 10%9% 13% Q8. Walking Commitment (% Very / Somewhat difficult) 27%26%34%31%20%17% Walking Initiatives (% Very / Somewhat supportive) Making walking safer … by enforcing slower traffic speeds 61%59%54%61%63%74% Increased government spending on walking infrastructure 81%86%72%85%78%77% Improved snow and ice removal on sidewalks in winter 88%84%86%91%86%89% Green shading indicates a result that is significantly higher than comparison groups. Pink shading indicates a result that is signifcantly lower than comparison groups.