How do you promote a product? Promoting product and services Boy … is this guy dumb

Introductions – small group activity Learning outcomes Overview Promotion Recap... assessment Promoting a product or service - introduction

Promoting Learning outcome 1 - Plan the promotion of a products and servicesLearning outcome 1 - Plan the promotion of a products and services identify the contributions of the promotion of products and services to organisational goals identify appropriate strategies to promote products and services to customers and other interested parties recommend a method for monitoring the effectiveness of the promotional strategy Learning outcome 2 - Prepare a promotion for a product/serviceLearning outcome 2 - Prepare a promotion for a product/service Select a strategy for the promotion which is appropriate for the target audience Plan and prepare a promotion which effectively communicates the benefits of the product/service to the target audience

Overview: –Gaining management support –Benefits for the customer –Strategies for marketing to potential customer –Advertising the program to potential customers –But … did it work? Promoting

“ If you make it difficult for executives to evaluate the merits of the proposed program, you make it equally difficult for them to approve and fund it” Managers need to know: How will the program improve productivity? Why should we keep on investing money in the promotion? How will the program help this organisation meet it’s goals? Why should we lose days of productivity to send staff to a promotion program? Promoting

Small group activity (four to group) develop two types of promotions Prepare a report to management outlining the benefits of conducting a specific promotion program Developing appropriate strategies for the promotion How can I best communicate what ‘is in it for them’? Strategies you can use: meeting with one or two key managers an oral presentation to a group a written presentation, for example a submission or brochure a video or computer presentation Can you think of any others? Promoting

Advertising the program to potential trainees newsletter brochure posters the media (printed based or electronic) Any promotion should include: a summary of content of the product a brief description of expected benefits the specific benefits for customers the venue, time, date and cost any selection criteria who to contact for more details Promoting

Small group activity- Prepare a report to management promoting the program Develop two types of promotion for your training program Promoting

Summary Why promote products and services How do we promote product and services Select one promotional technique and prepare a draft for your final assessment