Business Communication, MGT309 University of North Carolina at Greensboro Writing that Works (2010). Oliu, Brusaw, & Alred.

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Writing that Works (2010). Oliu, Brusaw, & Alred Business Communications, MGT 309 University of North Carolina at Greensboro.
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Business Communication, MGT309 University of North Carolina at Greensboro Writing that Works (2010). Oliu, Brusaw, & Alred

We need to….  Understand our customers  Manage our personnel  Recruit talent  Have an adapting/open leadership style  Communicate respect at all times

Clothes Appearance Ethnic Group Energy Behavior Language choices

◦ Ethnocentrism Individualism or Collectivism  Associative or Abstractive thinking  Particular or Universal  Faith, facts or feelings  Values  Open or closed-minded Relationship support Personal biases

 Geert Hofstede – Dutch Researcher in the fields of Organizational Studies (culture), and cultural economics and management.  Pioneered the study of cultural dimensions.   The man who put corporate culture on the map The man who put corporate culture on the map

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