A centre of expertise in digital information management UKOLN is supported by: An Introduction to Web 2.0 and the Social Web MLA Marieke Guy, UKOLN Twitter: Blog: Acceptable Use Policy Recording of this talk, taking photos, discussing the content using , instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. Acceptable Use Policy Recording of this talk, taking photos, discussing the content using , instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence (but note caveat) Resources bookmarked using ‘mla-social-web-workshop' tag

A centre of expertise in digital information management So…What is Web 2.0? Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology” Web2MemeMap, Tim O’Reilly, 2005 Characteristics Of Web 2.0 Network as platform Always beta Clean URIs Remix and mash-ups Syndication (RSS) Architecture of participation Blogs & Wikis Social networking Social tagging (folksonomies) Trust and openness Characteristics Of Web 2.0 Network as platform Always beta Clean URIs Remix and mash-ups Syndication (RSS) Architecture of participation Blogs & Wikis Social networking Social tagging (folksonomies) Trust and openness

A centre of expertise in digital information management

Blogs Flickr:

A centre of expertise in digital information management Blogs A blog is a Web log, online diary Professionals are increasingly using blogs to describe what they are doing A social phenomenon of the 21 st Century Key characteristics are openness, collaboration and syndication There is a need for information professionals to: –Understand blogging and related technologies (e.g. RSS, Technorati) –Be able to find resources in the 'Bloggosphere' –Explore how to use blogs to support business functions (support users, staff & organisation)

A centre of expertise in digital information management Why Blog? Community of museum, archive or library professionals Long tradition of sharing experiences and knowledge New issues – need to find new communities Blogs can be a timely way to –Offer advice and commentary –Make new connections –Record discussion over time –Also provide a different view to discussion threads

A centre of expertise in digital information management Reading Blogs Web 2.0 Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page. There are lots of dedicated blog readers Try Google Reader You can sign up for RSS feeds to be alerted to changes Try not to be distracted by adverts etc

A centre of expertise in digital information management Library Blogs Lots of Individuals creating blogs: Phil Bradley’s, Peter Scott, Technobiblio, Library Techtronics, Shifted Librarian, Free Range Librarian, DIY Librarian Lots of themed blogs: Going Green at your library, Librarians for Human Rights, The ‘M’ Word - Marketing Libraries Lots of branch specific blogs: i Know Gateshead Libraries, Oxford University Library, Manchester Lit List Some subject specialist and medical blogs, moving more towards library teams British Librarian Bloggers list (lis-bloggers) Hot Stuff 2.0 – great list of library blogs (over 800) collated by Dave Pattern

A centre of expertise in digital information management Museum blogs Lots of Individuals creating blogs: Dan Cull, mjwrites, electronic musuem, Museum blogging, Fresh and Newer - Powerhouse Lots of themed blogs or group blogs: Liverpool stories, Museum 2.0, Design blog, Kids in museums Lots of specific blogs for a particular museum: National Museums Liverpool, Walker Art Gallery Some specific area blogs (e.g for a collection): Natural History museum conservation blog, V&A’s beach art blog, Henry VIIIth blog Museums Computer Group Museum blogs – great directory of museum and museum- related blogs and aggregator. Sister site to museums podcasts. Culture 24 collates museum details and blog details

Manchester Lit List -

Joeyanne Libraryanne -

British Toy Making -

Fresh and Newer -

A centre of expertise in digital information management Using Blogs Blogs are very interconnected with each other (bloggers discuss other blog postings, blogrolls etc.). This can help to provide feedback; measure impact; engage in discussions; etc. Web Monkey extension can give blog comments on your pages Technorati an other real time searches can help find Blog articles, etc. Twitter can automatically post blog updates The comments field can allow you to engage in discussions Time for you to establish a blog?

by Nina K Simon

A centre of expertise in digital information management Ideas for Blogs A News Blog –Redevelopment blog, stock areas, user services, service changes, opening hours, event information From the Librarian’s Desk or from the Curator –Blogging about your daily work, provides transparency and openness Resources Blog –Special collections, object of the week Special Projects Blog/ Task Groups Blog Reflective Blog –Use as a ‘try it out’ experience Professional Development Blog –Chronicle your daily activities, identify progression, achievements, use it for annual appraisal

A centre of expertise in digital information management A Few Issues… Institutional Issues – e.g. Can you have a corporate voice, do you want one? Technical Issues – e.g. What software will you use? Barriers to making the decision to blog e.g. Do you want all your thoughts to be accessible to all? What about an internal blog? Barriers to getting started Gaining momentum e.g. A huge number of blogs are not read and become deserted by their writers Keeping your momentum! e.g. Will you be able to come up with content? Stopping? Right person for the job!

A centre of expertise in digital information management Gaining Momentum Participate: embed yourself in the community, social networks e.g. Ning, Facebook (need to be aware of privacy issues, ownership of data, dangers of data lock-in) Identify and follow other blogs Get a great feed reader like Google Reader Link, a lot, especially to other blogs Comment, and use your URL when you do Be fairly shameless in self-promoting: “I like what you’re saying but over on our blog we’ve taken a different approach..” Spread the URL around

A centre of expertise in digital information management Keeping Momentum Use Technorati, Google Blog search, etc Start to embed these in people’s lives by reporting Make sure you post regularly, and with high quality: –Don’t post because you haven’t done one in a while... –Do post because you’ve got something to say If you’re losing momentum, maybe there’s a reason? Do some evaluation of your blog: ask readers Look for co-authors. Guest posts. You may be surprised! if it’s getting stale, try some alternative approaches: – Interviews, podcasts, surveys or polls – Video or other media embedding, live blogging...be creative, and copy other people

Wikis Flickr:

A centre of expertise in digital information management Wikis Wikis are collaborative Web-based authoring tools –read state and write state They can be used for: –team work and collaborative papers (avoiding ed MS Word file around) –Note-taking and social discussions at events –As an easy way to set up a group Web site –A great e-learning tool Ability to compare previous versions of a page, revert back and track who edited the page Many allow users to discuss issues prior to making changes Increasing popularity in the public sector

A centre of expertise in digital information management Wikipedia Fairly easy to create Provides high-profile information (Google- friendly) Allows the community to enhance and develop content Is time your library had an entry? Who will edit it?

A centre of expertise in digital information management Britain Loves Wikipedia To be launched on the 31st January 2010 and will run throughout February Aim is to get UK museums to throw open their doors (and ideally their stores) to Wikipedians Wants to allow them to take photographs of out-of-copyright works in their Collections Why? –Opportunity to enrich the photographic record of your collections –Be able to say that you are working with Wikipedia –Images will be used to create articles on Wikipedia - which will drive more traffic to your site Interested? Contact the Collections Trust

A centre of expertise in digital information management Wiki Issues Vandalism, spam Wiki etiquette Searching (more tagging needed), archiving (ephemeral), organisation of pages Stopping your wiki from becoming an unmaintained storehouse of out-of-date information! Organisational Culture - Freedom to move away from usual design, protocols, habits Resources - Staff training, time, costs How will librarians add wikis and blogs to their collections?

A centre of expertise in digital information management Reviews of collections, objects or books, FAQs Comments section, suggestion box Commonly asked questions (reference or general) Local history, personal stories Course collaboration, e-portfolios Project work, input for research work Workshops Wiki’s Potential “At their best, they can become true community resources that can position the library as a an online hub of their local community” Meredith Farkas

Social Web

A centre of expertise in digital information management Social Networks Sharing and community are what Web 2.0 is all about Some of the most famous networks are MySpace, Facebook, del.icio.us, Frappr and Flickr ‘Library, ‘museum’ and ‘archive’ are social network in themselves so the implications are huge Tagging – allows users to add keywords to items –Created by groups/communities who are the resource users –Natural language – common understanding –No hierarchy, feedback RSS Feeds Library 2.0 Ning group, Library 2 Wiki

A centre of expertise in digital information management Sharing - Flickr Web 2.0 Web 2.0 includes community-building You can help support your community- building by making it easy to share photos at events (e.g. this seminar) Simply suggest a tag and encourage delegates to upload their photos with this tag Flickr Commons

A centre of expertise in digital information management Flickr and Museums Example of a museum making using Flickr: –Content embedded on organisation Web site –Use of rich 3 rd party user interface –Content also surfaced content in places people visit and comment –…

A centre of expertise in digital information management Sharing – Delicious Web 2.0 Who else has bookmarked this resources? What are their interests? (I may have similar interests) How many have bookmarked my resource? Who else has bookmarked this resources? What are their interests? (I may have similar interests) How many have bookmarked my resource? Another aspect of sharing is sharing bookmarks This can be used to: –Manage your bookmarks –Allow others to contribute resources –Allow lists of bookmarks to be repurposed –Carry out impact analysis

A centre of expertise in digital information management Sharing - Slideshare Many other resources can be shared e.g.: Slides Photos Maps Video Travel info Events info Music Etc.

Flickr: Openness

A centre of expertise in digital information management Web 2.0 Mashups workshops/webmaster-2007/maps/ Web 2.0 provides valuable opportunity to provide mapping & location services: –Embedding Google maps on your Web sites –Developing rich services using this –Providing location metadata / microformats which can be processed by simple browser tools

A centre of expertise in digital information management Creative Commons Web 2.0 Openess is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services Creative Commons offers copyright holders licences to assign to their work The licences aim to clarify the conditions of use and avoid many of the problems current copyright laws pose when attempting to share information. CC maximises impact of work

A centre of expertise in digital information management Facebook The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini-questions Facebook: –A social networking Web site –Had the largest number of registered users among college-focused sites with over 30 million members worldwide –Ranked between top 10–20 Web sites

A centre of expertise in digital information management Facebook and Museums Example of a museum making using Facebook: –Surfacing content in places people visit –Allowing visitors to be ‘fans’ –Easy to access on mobile devices –…

A centre of expertise in digital information management Podcasts Podcasts are syndicated MP3 files New items in a podcast can appear automatically in your Podcast client (e.g. iPod) or RSS reader Resources can be accessed via iTunes Web The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost

Twitter Flickr:

A centre of expertise in digital information management What is Twitter? What is it? –Best known of the micro-blogging applications –Created in 2006 by Jack Dorsey –Web application, now with desktop & mobile clients –SMS of the Internet –Currently one of the 50 most popular sites on Internet How do you use it? –Users sign up for accounts and can then begin posting tweets –Interaction is through the act of following others and being followed

A centre of expertise in digital information management Tweets Tweets are text-based posts of up to 140 characters They can include a url link and/or a link to an image (Tweetpic) All the followers of a user will receive their tweets Tweets can then be retweeted Users can also reply to other users (with other users being able to follow the conversation) and contact each other directly The main content of tweets has been found to fall into 6 categories: news, spam, self-promotion, pointless babble, conversation and pass-along value (retweets)

A centre of expertise in digital information management Why use Twitter? Community-building Marketing (retweets) Support from your peers Friend/subject groups Answers to questions Surveying feedback Brainstorming for ideas Quick surveys The service's (API) allows other web services to integrate with Twitter easily …

A centre of expertise in digital information management Twitter Is An Option 43 Motivation Twitter can provide tangible benefits: –Engaging in discussions at events –Remote participation at events –Finding our what they’re saying about you

A centre of expertise in digital information management Twitter – Delivering a Service The Historic Royal Palaces use Twitter for Henry VIII’s 500 th anniversary – picked up by the Telegraph

A centre of expertise in digital information management Hashtags Words or phrases prefixed with a # Community-driven convention for adding additional context to your tweets Topics or events can easily have their own Twitter stream Users can see all tweets collated through use of a hashtag by –Using the hashtags site e.g. –Running a Twitter search for a term and then following that RSS feed. –Using a relevant application such as Twemes or Twitterfall

A centre of expertise in digital information management Twitter at Events Organisers –Publicity and general information (like RSS feed) –Alert followers to important occurrences. –Organisers can create a generic Twitter account Delegates –Can sign up for the event Twitter account –Tweet during the event using the hashtag (Twitter 'back channel‘) Remote attendees –Can still participate by asking questions and getting a good feeling for the event atmosphere Speakers –Gain a better understanding of audience's knowledge –Use as a way to ask the crowd and for feedback

A centre of expertise in digital information management Twitter & User Engagement Museums & heritage bodies are now following tweets and responding. Being user-focussed & innovative or spooky? See

A centre of expertise in digital information management Safe Experimentation Are you interested in using Web 2.0 in your organisation? Worried about corporate inertia, power struggles, etc? What you need is a deployment strategy: –Addressing business needs –Low-hanging fruits –Encouraging the enthusiasts –Gain experience of the browser tools – and see what you’re missing! –Staff training and development –Address areas you feel comfortable with –Risk management strategy –…

A centre of expertise in digital information management Some Low Hanging Fruit… Librarything provides a good example of a Web 2.0 service: –Catalogue your books –AJAX interface –Exploit data provided by the community –Export capabilities –Other books you may like –Implications for reader recommendations –…

A centre of expertise in digital information management Netvibes (or similar) Suggestion: –Signup (for free) –Import RSS feeds for your areas of interest No time? Unsubscribe from a few mailing lists!

A centre of expertise in digital information management Think about Mobile Devices Understand mobile technologies using devices you own: –If you’ve got a smart phone or WiFi device use it to gain an understanding of the potential –If you’ve got a Vodafone contract, you can have Twitter posts delivered to your phone for free –If you’ve got a portable MP3 player, you can listen to podcasts while you are on the Tube If you haven’t got an iPod Touch, ask for one for your birthday

A centre of expertise in digital information management Create RSS Feeds You may have a home page like this: –About the organisation –Key links –News items Your news items are important – content that changes But is your news available as RSS? If it isn’t it is trapped inside your Web site  NB blog software can be used to create RSS

A centre of expertise in digital information management Check Your Wikipedia Entry Check you have an entry in Wikipedia – if not, you are probably missing out on Web traffic Check your Wikipedia entry: –Is it accurate? –Is it appealing? Check the history of the entry: –When was it created? –How has it changed? What did the original entry say? –How long might this have been the first thing Google users saw? –Might this have been counter-productive?

A centre of expertise in digital information management Get a Facebook Page It is simple to create a Facebook group page for your museum –Popular area –Syndicate content –Engage with users But remember other issues: –Users –Sustainability –Work flow –…

A centre of expertise in digital information management Starter for 10! RSS feeds, create them and use them Wikipedia Slideshare Bookmarks - del.icio.us, citeulike, connotea Librarylookup – Library mashups Folksonomies – different ways of organising information YouTube – video, streaming of video OPACs - Think of your library system as “an interlocking set of functional components rather than a monolithic black box” – Plinkit (Public Library Interface Kit)

A centre of expertise in digital information management Any Questions?