MARKETING ESL 5 PROJECT PRESENTER: MI HYUN HWANG INSTRUCTOR: LYRA RIABOV

DISCUSSION  DEFINITION OF MARKETING  THE FOUR P’S  CASE STUDY: COCA-COLA MARKETING  SUMMARY  REFERENCES

WHAT IS MARKETING? The movement of goods and services from manufacturer to customer in order to satisfy the customer and to achieve the company’s objective

THE FOUR P’S The four P’s are the four elements of marketing, which work together to develop a successful marketing operation that satisfies customers and achieves the company’s objectives.  PLACEMENT  PROMOTION  PRODUCT  PRICE

THE FOUR P’S  PRODUCT The good or service that a company wants to sell  PRICE Charge for the product Pricing Options : Above/With/Below market

THE FOUR P’S  PLACEMENT Getting product to the customer Channel of Distribution: Manufacturer- Wholesaler-Retailer-Customer  PROMOTION Communication between buyer and seller to promote the product

CASE STUDY: COCA-COLA MARKETING  DESCRIPTION OF COCA-COLA  THE FOUR P’S OF COCA-COLA  PRODUCT  PRICE  PLACEMENT  PROMOTION

 World's top soft-drink company  Sells about 300 drink brands, including coffees, juices, sports drinks, and teas, in some 200 nations  Commands about 50% of the global soft-drink market COCA-COLA

FOUR P’S OF COCA-COLA PRODUCT  COCA-COLA®   The most popular and biggest soft drink   Created by Dr. John S. Pemberton   First offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water

FOUR P’S OF COCA-COLA PRICE COCA-COLA 4,09/5,00 (recommended by 82% of our authors) Product Quality 4,3 Value for money 4,9 Taste4,3 COCA- COLA PEPSI 2Litter 1Bottle /89¢ 16.9oz 12Bottle /$ Bottle /$3.98 Wal-Mart (November 10, 2003) CUSTOMER SATISFACTION

FOUR P’S OF COCA-COLA PLACEMENT   Deliver the quality worldwide with local network of bottling partners, suppliers, distributors and retailers   Invests in local communities in over 200 countries: totals billions of dollars   Always and everywhere

FOUR P’S OF COCA-COLA PROMOTIION SPONSORSHIP Coca-Cola has been sponsoring Olympic Games since Coca-Cola also sponsors the FIFA World Cup and hundreds of sports activities in local markets around the world. EDUCATION The Coca-Cola Company has always believed that education is a powerful force in improving the quality of life and creating opportunity for people and their families around the world.

SUMMARY  IMPORTANCE OF MARKETING MIX  VITAL ROLE OF TARGET MARKET RESEARCH

REFERENCES MARKETING Arden, Marianne Mc Dougal And, “Marketng,” BUSINESS CONCEPTS FOR ENGLISH PRACTICE Heinle And Heinle, 1993 MARKETING Vetrano, Joni, Et Al, “Marketing,“ TAPESTRY: LET’S TALK BUSINEE Heinle And Heinle, 1995 THE KEY TO ADVERTISING Beglar, David And Neil Murray, “The Keys To Advertising,” CONTEMPORARY TOPICS: ADVANCES LISTENING COMPREHENSION Pearson Education E L T, 1993 HOOVERS The Business Information Authority COCA-COLAhttp://