As you arrive, please participate in the poll, selecting the set of colors that appeal to you the most. Type your preference into the chat function. 1.

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Presentation transcript:

As you arrive, please participate in the poll, selecting the set of colors that appeal to you the most. Type your preference into the chat function

Design Basics a presentation for NeighborWorks VISTAs by Jess Oxley

What we’ll cover Color choice Typefaces Basic layout Writing basics

My mantra Keep everything: Accessible Meaningful Understandable

Color choice: general vocab Monochromatic Analogous Complementary Triadic Color palette

Color choice: complementary

Color choice: analogous

Color choice: triadic

Which one did you like best? 1 2 3

Color choice: choosing your palette Don’t go overboard You need three colors, max –Primary –Secondary –Accent Stick with your palette Make your color usage meaningful

Typefaces I’m a serif I’m a sanserif I’m an art font

Typefaces Choosing your type palette One serif, one sanserif used consistently Be careful when selecting –Size –Color

Layout Using a grid Creating contrast –Color, size, art elements

Writing basics KISS Concise Punchy, strong vocabulary No long blocks of text –Images, bulleted lists

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