Motivating Behavior Change A RIELLE M ATHER, MPH EDUCATION & TRAINING MANAGER National Resource Center for Academic Detailing Division of Pharmacoepidemiology.

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Presentation transcript:

Motivating Behavior Change A RIELLE M ATHER, MPH EDUCATION & TRAINING MANAGER National Resource Center for Academic Detailing Division of Pharmacoepidemiology and Pharmacoeconomics Brigham and Women’s Hospital Harvard Medical School

What is social marketing? “an approach used to develop activities aimed at changing or maintaining people's behavior for the benefit of individuals and society as a whole…”

Social Cognitive Theory This theory considers the unique way in which individuals acquire and maintain behavior

Self-Efficacy Psychologist Albert Bandura defined self-efficacy as belief in one’s ability to succeed in specific situations. This belief determines how people feel, think, motivate themselves and behave.

Theory of Planned Behavior

The Transtheoretical Model Stages of Change

Motivational Interviewing

Motivational Interviewing: 4 Principles

Motivational Interviewing: 4 Skills

Academic detailing relies on many of these constructs to change clinician behavior