Triton National Loyalty Platform: AOL Case Study Driving Traffic Through Trivia, Survey and Featured Links 1

Agenda Brief Description of Triton Loyalty AOL & Triton Partnership Overview Case Examples & Results 2

Triton Loyalty 3

Triton Digital Loyalty Platform media brands 42+ MM monthly page views 90+ MM monthly display impressions 28 page views per visit Engagement Platforms Secret Campaigns Sweepstakes Trivia Video / Custom Trivia Surveys Free Trial Offers Bonus Links Digital Couponing Display Campaigns UGC Upload Contests Microsites Photo Upload Contest Social Sharing & Voting Video Trivia Secret National Register to Win *Just a sample of Triton’s Engagement Platforms

Triton Digital: Listener Loyalty Sites 5 Examples of Triton Loyalty sites… WEEI-AM Boston Dan Patrick National Dave FM Atlanta KSCS-FM Dallas WMMS-FM Cleveland KBIG-FM Los Angeles

AOL & Triton Partnership Overview 6

Overview AOL is…. A global leader in sourcing, creating, producing and delivering high quality, trusted, original content to their consumers. AOL brands include Huffington Post, Heidi Klum, AOL Autos, Live Better America, Patch, Autos Make Model, Jobs, Mapquest, Pawnation, Mandatory, Shopping, StyleList, Travel and more. AOL has a constant need to increase traffic and page views to services, slide shows, videos and specific ad sponsored features. Triton Digital leverages our active monthly, registered loyalty site visitors and drives them to engage with AOL brands. Triton Digital drives traffic to AOL sites through: – Trivia features – Surveys – Featured links – Secret Contests Triton Digital also built custom trivia for select brands, such as “Flavors of AOL”, Signature Sounds, Autos Make Model and Heidi Glamour. 7

AOL Brands Autoblog Autos Make Model AOL Autos Black Voices Fashion Daily Finance GMC Trade Secrets Heidi Klum Huffington Post Live Better America Makers.com Mandatory.com Mom.Me Latino Stylist But… still so much more to do! 8 Triton drives over 1 to 2 million clicks monthly to:

Case Example: Heidi Klum on AOL 9

10 Heidi Klum on AOL AOL presented Triton with a need to create traffic aimed at pages sponsored by Crest on the Heidi Klum site. Triton created trivia questions and featured links to be served to our registered members across the loyalty platform’s 550 sites. Trivia questions could only be answered by the participant clicking and viewing various, sponsored slide shows, video and other content on the Heidi Klum site. As the trivia questions were successfully answered, users were rewarded points in their respective loyalty sites. 123 pink

Heidi Klum AOL Beauty Trivia

12 Heidi Klum on AOL Trivia Example Results: Question One: 17,257 Engagements Question Two: 16,356 Engagements Question Three: 15,586 Engagements 390,636 Page Views in less than 4 days of being integrated on the Triton Loyalty sites. Results not typical and will vary depending on current traffic demands. Winter lips

13 Additional Examples

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18 Flavors of AOL

Questions? 19