Persuasive Language Presentation LSH 2203 Mrs. Sarah Montes

 Coca-Cola is the most popular and biggest-selling soft drink in the history.  The Coca-Cola formula.  Secret recipe. Fatma karmustaji

 The Coca-Cola Company offers more than 500 brands in over 200 countries, aside from its namesake Coca-Cola beverage.Coca-Cola beverage.  The Coca-Cola Company, incorporated on September 5, 1919, is a beverage company. Fatima Thani

 Coca-Cola popularity  Most valuable brands list  Coca-Cola places sixth in Fortune magazine’s annual ranking.  The company’s aggressive marketing strategies, innovation, and extensive. Fatma Ali

Oldest Coca-Cola AD app=desktop Fatma Ali

 Use of adjective  Language of inclusion/division  Appeal to emotions Fatma Ali

 Strong and meaningful adjectives  Share it Everywhere, anytime  Feelings and emotions Fatma Ali

 Playing with ones emotions is the strongest way to make him/her persuaded. And using adjectives will stuck on his/her mind because it’s has a deep and strong meaning.  And showing that no matter what are you doing and where the best way to quench your thirst is getting an iced coke and drink it. It’s really affordable to everyone young and old will still drink it. Fatma Ali

 Every single person in this world. Fatma Ali

 Yes it’s an effective ad.  It’s an oldest Coca Cola’s Ad and on that time people’s awareness were low and there was no competitor product. So the chance of the Ad’s effectiveness on people was higher.  It was rich of a persuading languages and techniques that were discussed above. Fatma Ali

Coca-Cola “Hello Happiness” Fatma karmustaji

Emotions Used in the advertisement Happiness, Warmth, Love Sociality, Health, Safety Family, Care, Concern Sympathy, Kindness, Humanity Persuasion Emotions Fatma karmustaji

Persuasion techniquesHow it is usedWhy it is used Appeal to emotionsHello Happiness Phone Booth – every time a labor drinks coca cola he will feel happy, warm and grateful because it will be the best way to contact his family and beloved ones It was created specially to spread happiness between the laborers and their families Appeal to benefitsfree 3-minute international phone call. Helping them connect with their families back home more often. Language of Divisionlaborers in the UAEThe population of laborers in UAE are huge Appeal to Numbers/statistics“Every day, Thousands of South Asian Laborers Arrive to Dubai to work for a better future” “ With an average income of $6 per day, they have to pay up to $0.91/min to call home” To give the laborers more few extra minutes of happiness, turning Coca-Cola bottle caps into currency. Appeal to TechnologyCreating a pay station telephone with the name of Hello Happiness, by Coca-Cola company, which can accept a a cola bottle caps as money and connecting with other countries The more the laborers buy and drink Coca-Cola the more they feel close to their beloved ones. The Cola-Cola reputation and marketing will increase. Fatma karmustaji

 Laborers in UAE Fatma karmustaji

“Because Happiness is a Coca-Cola and a phone Call Home”  The Ad delivered the effectiveness very will by describing the statistics and by showing how the laborers really feel and by interviewing them  The description its self has a huge meaning – it spreads the happiness before even knowing the ad is what about  The laborers will gain a huge benefit from the Hello Happiness machine  Laborers will find their families by drinking Coca-Cola Fatma karmustaji

Coca-Cola "Big Game" Commercial Fatima Thani

 It used emotions technique and technology.  The ad based on the people emotions, then suddenly the Coca Cola spilled into the Internet trolls and people emotions started to change to the best.  They choose these techniques because there is a strong relationship between the emotion changed and technology. Fatima Thani

 In my perspective, This advertisement was highly and completely effective because it affect me. As I am a human, I think emotional scenes affect people directly because they are emotional. The way it showed how the coca cola spread through the devices (technology) and changed people's mood from sadness to happiness was gorgeous and cleaver because there is a strong relationship between the human and technology. For example, when the girl was typing "I hate you“, the coca cola fill on the devices and suddenly her mood was changed to the best. Actually, choosing a place online is a good idea because the majority of people nowadays spend most of their time online. As the technology has become one of a living source like the food and water, they used technology to persuade people to drink coca cola to become happy as their message states. Fatima Thani

 pathos and internet techniques.  internet connection on their mobile phones.

 Appeal to benefits is a perfect persuasive technique

 Appeal to Statistics: Al-Bayan newspaper. Pepsi Cola Company controls up to 70 percent of the carbonated beverage sales in the major hotels and trade centers in Dubai. three-year contract - Wonderland Water Park City in Dubai. Pepsi Cola will be the official beverage of this leisure city.  Dubai, P. (2000). Pepsi Cola controls 70 percent of soft drinks market in Dubai. Al Bawaba. Retrieved 15 March 2015, from

 Thomson Reuters. The Coca-Cola Co (KO). Retrieved 2 nd of March 2015, from =KO =KO  Sharon Bailey (2014). The importance of Coca-Cola’s iconic brand name. Retrieved 2 nd of March 2015, fromhttp://marketrealist.com/2014/12/importance-coca-colas- iconic-brand-name/ iconic-brand-name/  Wikipedia,. (2015). Coca-Cola. Retrieved 15 March 2015, from  Dubai, P. (2000). Pepsi Cola controls 70 percent of soft drinks market in Dubai. Al Bawaba. Retrieved 15 March 2015, from percent-soft-drinks-market-dubai