Marketing our hvac software in south Korea
Overview What is HVAC? General info about South Korean consumers How to market the software in South Korea
HVAC systems and software HVAC systems are everywhere Software is needed to operate these systems
South Korean Consumers The We/Me culture Preference for Korean products Fast product lifecycles Rapid technological advancement
Marketing our HVAC software in South Korea Create a contract with Korean HVAC companies Make tablet and smartphone apps of the software Sell efficiency software to individual businesses
Turning negotiations into contracts Form a group that understands Korean business etiquette They must be ready to mix business and social life No rigidity Show respect
Conclusion There is a need for our HVAC software South Korean consumers want Korean goods with Modern software Following Korean business etiquette can make or break a contract