Sony Executive Summary Ghost Rider 20 th February 2007

Page 2 GHOST RIDER - UK Opening in 2 weeks  Ghost Rider consolidates its strength among male audiences, especially those over 25. The picture remains broadly positive against all comp titles and fellow openers, although it has fallen slightly behind CONSTANTINE among the comps, especially with under 25s.  Further improvement in total awareness this week, now clearly ahead of norm overall & in all quadrants. There is a male skew, with men 25+ most notable at close to double norm. Unaided awareness remains broadly at the small norm level across all audiences.  Total awareness remains equal to or ahead of all comparative titles at this stage overall. It scores similarly to CONSTANTINE in total, but skews notably older, primarily among men.  It also continues to be more widely known than both fellow openers this week.  There is little to choose against the comp titles on unaided, with only CONSTANTINE scoring notably better.  Definite interest among aware remains above norm overall, holding well with the rising awareness. As with awareness, there is a distinct male skew, with over 25s again most notable at double norm level.  It is ahead of norm in 3 quadrants, falling short among women under 25.  There is little to choose overall against the comp titles, although there are some differences by quadrant. GHOST RIDER falls notably short of V FOR VENDETTA & CONSTANTINE among women under 25. However GHOST RIDER has significantly more strength than CONSTANTINE among men 25+, if short of V FOR VENDETTA with that audience.  1 st choice is broadly at norm overall, again notably highest among men 25+ at double that mark.  This is broadly in line with most comp titles overall, however it falls behind CONSTANTINE, most notably among under 25s.  It maintains an advantage over both fellow openers driven by males 25+. There is little to choose in the other three quadrants. Click here for history & demographic charts

Page 3 GHOST RIDER - FRANCE Opening this week  GHOST RIDER reaches opening week with notable strength among men under 25 in particular - a shift from last week, when it skewed 25+. Among men under 25, it leads the week’s releases on 1 st choice and shows greater strength than V FOR VENDETTA. Overall, the week’s market looks very open, with no title holding any substantial advantage on choice.  Total awareness grows further this week, - now notably widest among men under 25 at approximately 1½x norm, with awareness among other audiences broadly at norm level.  Unaided awareness is in line with norm overall, notably highest among under 25s, male & female, at slightly above that mark.  Total awareness is slightly ahead of V FOR VENDETTA at this stage, leading in 3 quads but behind among women under 25.  Of openers this week, BARNYARD reaches norm awareness overall, SCORPION among men & JE CROIS… with women 25+.  Definite interest among aware remains at norm overall, with a distinct male skew – interest among men stands above norm while women of all ages fall just below that mark.  Definite interest among aware is identical to V For VENDETTA at the same stage.  1 st choice (opening & released) is just short of norm overall, lead clearly by men under 25 at above that norm mark, while the other three quadrants fall short.  1 st choice remains very similar to V For Vendetta overall, but with notably more strength among men under 25.  Across the week’s releases, GHOST RIDER & LETTERS FROM IWO JIMA hold a very slight advantage over the others. GHOST RIDER leads among men under 25, while IWO JIMA has the edge with men 25+. No title has any advantage among women.  V FOR VENDETTA is the only one of the comp titles available in France, since tracking only started in late Click here for history & demographic charts

Page 4 GHOST RIDER - GERMANY Opening this week  GHOST RIDER dominates the week’s releases with awareness growing well, and interest among aware also building among men especially over 25s. 1 st choice is 3x the score for any fellow opener – strongest among men 25+ at in excess of double norm.  Strong growth in total awareness this week across all audiences. It is now in excess of 50% in 3 quadrants, with only women under 25 falling short of that mark, and still clearly ahead of norm.  Overall, it is now ahead of all comp titles at a similar stage.  Unaided awareness is at norm level overall, strongest among men under 25. It remains similar to most comps, with CONSTANTINE showing slightly more strength – with that advantage among men 25+ and women under 25.  All 3 fellow openers this week continue to fall short of norm for total awareness, and well behind GHOST RIDER.  Definite interest among aware is above norm overall. It is now notably strongest among those men 25+, at approaching double norm level.  Interest among women under 25 aware has fallen distinctly, as awareness grows.  The definite interest among aware score is slightly behind all comps except HELLBOY & V FOR VENDETTA overall. But it matches all among men 25+.  1 st choice (opening & released) leads norm in three quadrants with only women under 25 falling back to that mark.  Overall, at 12% it has 3x the 1 st choice of any fellow opener, leading comfortably in those 3 quads.  Choice remains very competitive with all comps – falling marginally behind CONSTANTINE (most notably among under 25s) & NATIONAL TREASURE, but ahead of the others. Click here for history & demographic charts

Page 5 GHOST RIDER - JAPAN Opening in 2 weeks  Low awareness again remains the key issue 2 weeks from release.  Little change in total awareness. There is some growth among women over 25, who are now closest to norm - but still distinctly short of that mark.  Unaided awareness remains minimal.  The picture is similar to several comp titles, with only CONSTANTINE & NATIONAL TREASURE being more widely known at this stage, and only CONSTANTINE holding an advantage on unaided.  Among the week’s openers, the two Japanese movies remain the most widely known, now with nothing to choose between them overall. ONE PIECE… holds the advantage among under 25s, AOKI OKAMI with older audiences  Definite interest among aware again remains below norm overall. Awareness is still too low to look at definite interest by quadrant.  Definite interest among aware falls below all comps. Given the low aware bases for most, comparisons should be treated with some caution. However, it is clearly behind CONSTANTINE & NATIONAL TREASURE.  1 st choice remains predictably low given the awareness, but little out of line with the norm.  Among the comps, CONSTANTINE looked slightly stronger at the same stage – most notably among men but there is still little to choose.  Despite the significantly higher awareness for the Japanese movies, they show little strength on 1 st choice. AOKI OKAMI does hold a marginal edge among men 25+, and ONE PIECE among under 25s, but the only really notable advantage at this stage is for PERFUME among women 25+. Click here for history & demographic charts

Page 6 GHOST RIDER – COMPARATIVE TITLE RELEASE DATA V For VendettaConstantine The Chronicles of Riddick National TreasureHellboy Theatrical Release UK17 th Mar 0618 th Mar 0527 th Aug 0426 th Dec 043 rd Sep 04 FR19 th Apr 06n/a GER16th Mar 0617th Feb 052 nd Sep 0425 th Nov 0416 th Sep 04 AUS30 th Mar 0624 th Feb 0529 th Jul 0425 th Nov 0419 th Aug 04 JP22 th Apr 0616 th Apr 057 th Aug 0419 th Mar 051 st Oct 04 Opening Weekend Box Office UK£1.2m£1.5m£1m£0.3m£1.1m FR$1.5mn/a GER$0.9m$2.9m$1.9m$3.3m$0.9m AUSAUS$1.7mAUS$3mAUS$1.6mAUS$1.9m JP¥153.5m¥397.6m¥193.6m¥300.1m¥60.4m

Page 7 GHOST RIDER - UK Trend Data by quadrants Unaided Awareness: 2% this week among all Total awareness: 38% this week among allDef. Int. amongst aware: 34% this week 1st Choice: 4% this week among all OTX Norm for the latest week Norm = 3% Norm = 26% Norm = 26% Norm = 3% ■ 5 wks ■ 4 wks ■ 3 wks ■ 2 wks ■ Opening wk

Page 8 GHOST RIDER - UK Trend Data vs Comp Titles Unaided awareness Total awarenessDef. Int. amongst aware 1 st Choice ■ GHOST RIDER ■ V FOR VENDETTA ■ CONSTANTINE ■ NATIONAL TREASURE ■ CHRONICLES OF RIDDICK ■ HELLBOY

Page 9 Opening in 2 weeksM<25M>25F<25F>25 Unaided awareness GHOST RIDER 3%2%3%2% V FOR VENDETTA 3%1%3%1% CONSTANTINE 5%7% 6% CHRONICLES OF RIDDICK 3% 5%3% NATIONAL TREASURE 2%4% 1% HELLBOY 5%3%2% Total awareness GHOST RIDER 39%47%33%34% V FOR VENDETTA 29%30%27%19% CONSTANTINE 49%37%41%29% CHRONICLES OF RIDDICK 41%39%33%29% NATIONAL TREASURE 16%24%19%30% HELLBOY 47%34%31%23% GHOST RIDER - UK Latest Week vs Comp Titles

Page 10 Opening in 2 weeksM<25M>25F<25F>25 Def. Int. amongst aware GHOST RIDER36%46%18%31% V FOR VENDETTA36%60%29%n/a CONSTANTINE44%32%36% CHRONICLES OF RIDDICK23%42%22%25% NATIONAL TREASUREn/a44%n/a22% HELLBOY30%45%20%21% 1 st Choice GHOST RIDER3%7%1%3% V FOR VENDETTA5%7%5%2% CONSTANTINE13%11%7% CHRONICLES OF RIDDICK4%3%2%3% NATIONAL TREASURE4%3%2% HELLBOY3% 1% GHOST RIDER - UK Latest Week vs Comp Titles (Continued) N/A = Low aware bases make comparison of definite interest in some quadrants unreliable. See previous chart for overall comparison

Page 11 GHOST RIDER - UK Competitive analysis (films opening the same week) Total awareness 1 st choice

Page 12 GHOST RIDER - FRANCE Trend Data by quadrants Unaided Awareness: 7% this week among all Total awareness: 36% this week among allDef. Int. amongst aware: 30% this week 1st Choice (Opening and Release): 5% overall OTX Norm for the latest week Norm = 6% Norm = 32% Norm = 27% Norm = 7% ■ 5 wks ■ 4 wks ■ 3 wks ■ 2 wks ■ Opening wk

Page 13 GHOST RIDER - FRANCE Trend Data vs Comp Titles Unaided awareness Total awarenessDef. Int. amongst aware 1 st Choice (Opening & Released) ■ GHOST RIDER ■ V FOR VENDETTA

Page 14 Opening this weekM<25M>25F<25F>25 Unaided awareness GHOST RIDER11%4%10%3% V FOR VENDETTA9%5%9%4% Total awareness GHOST RIDER47%34%32%30% V FOR VENDETTA37%30%41%20% Def. Int. amongst aware GHOST RIDER34%38%22%23% V FOR VENDETTA39%33%21%23% 1 st Choice (Opening & Released) GHOST RIDER10%4%3%4% V FOR VENDETTA4%3%5%2% GHOST RIDER - FRANCE Latest Week vs Comp Titles

Page 15 GHOST RIDER - FRANCE Competitive analysis (films opening the same week) Total awareness1 st choice (opening & released)

Page 16 GHOST RIDER - GERMANY Trend Data by quadrants Unaided Awareness: 7% this week among all Total awareness: 53% this week among allDef. Int. amongst aware: 32% this week 1st Choice (Open and Release): 12% overall OTX Norm for the latest week Norm = 6% Norm = 33% Norm = 25% Norm = 7% ■ 5 wks ■ 4 wks ■ 3 wks ■ 2 wks ■ Opening wk

Page 17 GHOST RIDER – GERMANY Trend Data vs Comp Titles Unaided awareness Total awarenessDef. Int. amongst aware ■ GHOST RIDER ■ V FOR VENDETTA ■ CONSTANTINE ■ NATIONAL TREASURE ■ CHRONICLES OF RIDDICK ■ HELLBOY 1 st Choice (Opening & Released)

Page 18 Opening this weekM<25M>25F<25F>25 Unaided awareness GHOST RIDER11%4%5%8% V FOR VENDETTA4%2%5%3% CONSTANTINE12%13%15%9% CHRONICLES OF RIDDICK11%8%6%5% NATIONAL TREASURE 10%7%6%7% HELLBOY 13%6%7%2% Total awareness GHOST RIDER 55%57%43%57% V FOR VENDETTA 35%21%37%24% CONSTANTINE 48%37%52%35% CHRONICLES OF RIDDICK 49%37%39%28% NATIONAL TREASURE 49% 51%46% HELLBOY 40%25%32%19% GHOST RIDER - GERMANY Latest Week vs Comp Titles

Page 19 Opening this weekM<25M>25F<25F>25 Def. Int. amongst aware GHOST RIDER34%45%14%31% V FOR VENDETTA30%28%18%0% CONSTANTINE40%44%31%38% CHRONICLES OF RIDDICK45% 22%45% NATIONAL TREASURE42%47%33%41% HELLBOY23%16%6%n/a 1 st Choice (Opening & Released) GHOST RIDER13%16%7%11% V FOR VENDETTA11%5%6%3% CONSTANTINE23%11%13%15% CHRONICLES OF RIDDICK13%15%4%7% NATIONAL TREASURE17%20%9%14% HELLBOY4% 0% GHOST RIDER - GERMANY Latest Week vs Comp Titles (Continued) N/A = Low aware bases make comparison of definite interest by quadrant unreliable. See previous chart for overall comparison

Page 20 GHOST RIDER - GERMANY Competitive analysis (films opening the same week) Total awareness1 st choice (opening & released)

Page 21 GHOST RIDER - JAPAN Trend Data by quadrants Unaided Awareness: 1% this week among all Total awareness: 16% this week among allDef. Int. amongst aware: 11% this week 1st Choice: 1% this week among all OTX Norm for the latest week Norm = 4% Norm = 29% Norm = 18% Norm = 3% ■ 5 wks ■ 4 wks ■ 3 wks ■ 2 wks ■ Opening wk Please note that Def Interest is not significant due to the below norm awareness that currently exists across some of the quads

Page 22 GHOST RIDER – JAPAN Trend Data vs Comp Titles Unaided awareness Total awarenessDef. Int. amongst aware 1 st Choice ■ GHOST RIDER ■ V FOR VENDETTA ■ CONSTANTINE ■ NATIONAL TREASURE ■ CHRONICLES OF RIDDICK ■ HELLBOY

Page 23 Opening in 2 weeksM<25M>25F<25F>25 Unaided awareness GHOST RIDER3%2%0%1% V FOR VENDETTA0%1%0% CONSTANTINE5% 4%7% CHRONICLES OF RIDDICK4%1%3% NATIONAL TREASURE 2% 1% HELLBOY 1%0% 1% Total awareness GHOST RIDER 12%18%11%23% V FOR VENDETTA 7% 9%4% CONSTANTINE 19%33%29%31% CHRONICLES OF RIDDICK 15%10%20%18% NATIONAL TREASURE 16%21% 27% HELLBOY 8%11%9%13% GHOST RIDER - JAPAN Latest Week vs Comp Titles

Page 24 Opening in 2 weeksM<25M>25F<25F>25 Def. Int. amongst aware GHOST RIDERn/a 6% V FOR VENDETTAn/a CONSTANTINEn/a24%33%20% CHRONICLES OF RIDDICKn/a 10%n/a NATIONAL TREASUREn/a35%23%22% HELLBOYn/a 1 st Choice GHOST RIDER1%2%1%2% V FOR VENDETTA1% 0%1% CONSTANTINE3%9%3%5% CHRONICLES OF RIDDICK1% 2% NATIONAL TREASURE3%5%3% HELLBOY0%1%0% GHOST RIDER - JAPAN Latest Week vs Comp Titles (Continued) N/A = Low aware bases make comparison of definite interest by quadrant unreliable. See previous chart for overall comparison

Page 25 GHOST RIDER - JAPAN Competitive analysis (films opening the same week) Total awareness 1 st choice