Global Consumer Culture Kristina Heese & Katie Kissell

 The media drives our choices, observations, and our desires to live in the fantasy world that marketers create  Constantly searching for what is “hot”  In one year and ancient the next Cultural Selection

Product Placement  The insertion of real products in fictional movies, TV shows, books, and playsmovies  Branded entertainment: advertisers using longer- form narrative films instead of short commercialsfilms  ESPN “The Scout presented by Craftsman at Sears”

Advergaming  Online games merging with interactive advertisements  Plinking: embedding a product or service link in a video  Starstyle.com

Product Placement Champ: Tide  Used to clean 200 gallons of flaming jet fuel  “Daytona 500 saved by Tide detergent, of course a sponsor saves the day.”sponsor

 During the first 4 months of 2006 mentioned or showed Apple products at least 250 times  The Apprentice episodes revolve around one brand. Pontiac sold 1,000 Soltices in less than an hour after an episode that featured the car  After the release of Toy Story, Etch a Sketch sales went up 4500%, Mr. Potato Head 800%, and Slinkys were able to come back into business Fun Facts

 Any NASCAR fans?  Do you feel that product placement interferes with your programs?  Does product placement ever influence you to make a purchase?  Do you ever notice product placement after the fact? Discussion Questions

 McCarthy, M. (2012, February 28). Meet product placement champ of Daytona 500: Tide. Retrieved March 2, 2012, from USA Today: 012/02/and-the-product-placement-winner-of-daytona-500- istide-detergent-nascar-procter-38-gamble-matt- kenseth/1#.T1Q8V1Fn-fQ  MoviePlacement.com: Making your Brand the Star of the Show. (n.d.). Retrieved March 3, 2012, from Movie Placement: tml Works Cited