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2 The Lunch Table, LLC Dylan St. Jean Sport and Medical Sciences Academy Hartford, CT “From the Greenhouse to the Schoolhouse”

3  To provide superb nutrition to our nation’s youth by implementing whole and hearty foods while educating on the importance of a self-sustaining food source  Increasing awareness of obesity in society  Eating healthy improves and regulates mood; an effective yet subtle tool to maintain order in the classroom  Business is self-sustaining; will not put a burden on taxpayers Opportunity Mission Statement

4 Business Profile Type of Business  Service  Students choose to participate in a self-sustaining lunch program  They will plant, grow and manage fruits and vegetables grown in a greenhouse on school grounds used to stock a salad bar in their cafeteria Legal Structure  Limited Liability Company (LLC)  When dealing with products as sensitive as food, it is imperative to make both yourself and your business separate entities

5Qualifications I am qualified to run this business because:  Managerial experience at local nursery  Have the knowledge and work ethic required to run an efficient greenhouse program  Have connections to local farmers and plant wholesalers:

6 Market Analysis Industry Name Specialty Food Services Industry Size$20+ Billion Total Population Hartford, CT: 124,775 People Target MarketPrimary: School Officials Secondary: Elementary Through High School Students Potential Market Based on the Results of 50 Surveyed Students: - 86% said they would use a salad bar if one was available at their school 124,775 20,216 23,506 Total Population Target Market Potential Market

7 Demographics  Primary: School officials  Secondary: Both male and female students from elementary to high school Geographics  The target market is located in Hartford, CT Psychographics  T hose who enjoy eating healthy foods and are moderately active  Have a naturalistic personality and appreciation for sustainable living  Open to learning about growing and consuming healthy foods Buying Patterns  Take advantage of every available use of the salad bar  Will look for increasing variety and non-repetitive food choices  Cash; or enter pin # to access pre- existing money in a Lunch Table, LLC account Target Market Segment

8 Competitive Advantage Salad Bars to Schools National Farm to School Network Factors Free Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge Free $2.50/Lunch Great Excellent Knowledge of Laws Regarding Food Have Numerous Partners Educational; Self-sustaining Online City-wide Good Excellent

9 Marketing Mix PeopleServicePlacePricePromotion Students Who Care About Eating Whole and Hearty Foods Word of Mouth Flyers on Community Boards Radio (Garden Talk ) Speak at PTO Meetings On School Grounds A Healthy, Self- sustaining Educational Lunch Program $2.50/Lunch

10 Promotional Mix Advertising Business Cards/Mailings $10.00 Publicity Garden Talk Radio Show $.00 Personal Selling Word of Mouth at Place of Work/Attend PTO Meetings $.00 Other Flyers Placed on Community Boards at Local Grocery Stores $5.00 Total Monthly Promotional Expense $15.00 Promotional Expense Monthly Amount Monthly Amount

11 Cost of Materials/Labor Material DescriptionCost/Total QuantityCost per Unit Lettuce: Three Varieties$3.95/500 Seeds $.01 x 3 = $.03 Tomatoes: Big Daddy Hybrid Seeds$5.95/25 Seeds $.05 Cucumber: Bush Champion Seeds$3.95/30 Seeds $.05 Radish: Cherry Belle Seeds$3.95/400 Seeds $.01 Broccoli: Bonanza Hybrid Seeds$4.95/200 Seeds $.03 Pepper: Sweet California Wonder Seeds $3.95/100 Seeds $.04 Total Material Cost per Unit $.21 Labor Labor Cost per HourTime (in Hours) to Make One Unit Labor Cost per Uni t $8.251 Minute/.016 Hrs. $.14 Total Labor Cost per Unit $.14 COGS (per Unit) $.35 Description of One Unit of Sale One Salad-Bar Lunch

12 Economics of One Unit Selling Price (per Lunch) $2.50 COGS (per Lunch) $.35 Other Variable Expenses (per Lunch) $.00 Total Variable Expenses (per Lunch) $.35 Contribution Margin (per Lunch) $2.15 One Salad-Bar Lunch Description of One Unit of Sale

13 Average Monthly Fixed Expenses Fixed Expense Average Monthly Expense Salary $ Advertising $15.00 Depreciation ( Cell Phone/Computer ) $30.08 Utilities/Rent ( Home Office ) $50.00 Total Average Monthly Fixed Expenses $195.08

14 Time-Management Plan Each Week for First YearEach Week for Second Year

15 Monthly Sales Projections Monthly Sales Projections First Year Total Lunches Sold 45,225 s Lunches Sold Month

16 Monthly Break-Even Units In an average month, the will begin to make a profit after selling units. Monthly Fixed Expenses Contribution Margin per Unit =Monthly Break-Even Units $ $2.15 = Lunches

17 Projected Yearly Income Statement Projected Yearly Income Statement First Year Selling Price per Unit $2.50 Number of Units Sold 45,225 Total Sales $113, Variable Expenses $15, Contribution Margin $97, Fixed Operating Expenses $2, Pre-Tax Profit $94, Taxes (15%) $14, Net Profit $80,658.87

18 Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This? Cost Educational Greenhouse 30x72Rimol Greenhouses Hooksett, NH $26, Education Greenhouse AssemblyTown, Private Builder, Volunteers $5, Computer Owned Salad Barwww.saladbars.com $6, Cell PhoneOwned Greencycle Topsoil Plus (240 yards) Greencycle Fairfield, CT $8, Total Start-Up Expenditures $45, Cash Reserves Emergency Fund$22, Reserve for Fixed Expenses$ Total Start-up Investment$68,869.11

19 ROS & ROI ROS: Return on Sales For My Business: Dollar Equivalent = ROI: Return on Investment For My Business: Dollar Equivalent = $80, $113, X 100 = %71 $80, $68, X 100 = %117 $.71 $1.17

20 Financing Strategy SourceAmountDebtEquityGift Grant ( Nutrition ) $68, Totals $68, Total Start-Up Investment

21 Business Responsibility & Philanthropy  Philanthropy  5 % of monthly profit will be donated to Feed the Children in effort to help further close the nutritional gap plaguing children around the world  Any leftover food will be available for pickup at the end of each Monday and Friday for the families in need at the respective school

22 Business & Personal Goals  Implement a salad bar at the school I currently attend  Build relationships with various farmers and communities around the state  Complete a half-marathon  Open a Roth IRA and begin investing for my future Business Personal  Take classes in nutrition to better advocate on behalf of a healthy lifestyle  Become partnered with a well-known chef Short-Term Long-Term  Run business until it is financially secure; then continue on with education goals  Become employed by the Department of Homeland Security

23 Thank you for your Consideration of. The Lunch Table,. LLC “From the Greenhouse to the Schoolhouse”