Advertising Unit 5

2 ADVERTISING The act of a company paying to promote their ideas, products, or services through mass media.

3 OBEY YOUR THIRST

4 SPRITE!

5 THEY’RE GRRRRREAT!

6 FROSTED FLAKES

7

8 TACO BELL

9

10 NIKE

11 IT DOES A BODY GOOD!

12 MILK

13

14 SNUGGLES FABRIC SOFTNER

15 DA DA DA DA DA I’M LOVIN IT!

16 McDONALDS

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18 CHEVORLET VEHICLES

19 PROMOTIONAL ADVERTISING Advertising designed to increase sales Advertising designed to increase sales

20 PROMOTIONAL ADVERTISING The company used promotional advertising to sell more frozen pizzas. The company used promotional advertising to sell more frozen pizzas. Sales were very slow for the car company so they used promotional advertisements to increase sales. Sales were very slow for the car company so they used promotional advertisements to increase sales. FedEx was losing customers to UPS so they decided to do more promotional advertising in order to get customers to use their service instead. FedEx was losing customers to UPS so they decided to do more promotional advertising in order to get customers to use their service instead.

21 INSTITUTIONAL ADVERTISING The process a company uses in order to create a favorable image and foster goodwill in the market place. The process a company uses in order to create a favorable image and foster goodwill in the market place.

22 INSTITUTIONAL ADVERTISING Because of recent criticism about the high fat and cholesterol content in their food McDonalds used institutional advertising to promote a healthy diet menu and change their public image. Because of recent criticism about the high fat and cholesterol content in their food McDonalds used institutional advertising to promote a healthy diet menu and change their public image. Through their institutional advertising campaign the cigarette company donated thousands of dollars to cancer research in hopes of looking better in the public’s eyes. Through their institutional advertising campaign the cigarette company donated thousands of dollars to cancer research in hopes of looking better in the public’s eyes.

INSTITUTIONAL ADVERTISING

ADVERTISING CAMPAIGN A group of various forms of advertisements coordinated to meet a specific goal of a company. A group of various forms of advertisements coordinated to meet a specific goal of a company.

“Just Do It”

“You’re in Good Hands?”

“Imported from Detroit”

30 MEDIA Agencies, means, or instruments used to convey advertising messages to customers. Agencies, means, or instruments used to convey advertising messages to customers.

31 BROADCAST MEDIA Advertising done through either the radio or television. Advertising done through either the radio or television.

32 Broadcast MEDIA The company chose the television as their preferred media to promote their service The company chose the television as their preferred media to promote their service

Broadcast MEDIA Radio seemed to be the best media to use in order to spread the company’s message Radio seemed to be the best media to use in order to spread the company’s message

34 SPECIALTY MEDIA Relatively inexpensive, useful items featuring a company's name or logo that are given away; also know as giveaways. Relatively inexpensive, useful items featuring a company's name or logo that are given away; also know as giveaways.

Specialty Media

Digital/Online Media Least expensive form of advertising media. Forms include internet pop-up and banner ads as well as and text messaging. Least expensive form of advertising media. Forms include internet pop-up and banner ads as well as and text messaging.

Digital MEDIA

38 PRINT MEDIA Advertising which uses newspapers, magazines, direct mail, directories and billboards. Advertising which uses newspapers, magazines, direct mail, directories and billboards.

39 PRINT MEDIA In order to reach only people in the Detroit metro area the company only uses the newspaper as its media source. In order to reach only people in the Detroit metro area the company only uses the newspaper as its media source.

40 PRINT MEDIA

HEADLINE The phrase or sentence that captures the readers’ attention, arouses their interest, and entices them to read the rest of the ad. The phrase or sentence that captures the readers’ attention, arouses their interest, and entices them to read the rest of the ad.

HEADLINE Here’s a quick way to break up a cold. Here’s a quick way to break up a cold. Save $50 on your next shopping purchase. Save $50 on your next shopping purchase. LIMITED TIME OFFER LIMITED TIME OFFER Do you make these mistakes? Do you make these mistakes? HUGE SALE! HUGE SALE! It’s FINALLY here! It’s FINALLY here! You maybe missing something important. You maybe missing something important.

COPY The selling message of the advertisement The selling message of the advertisement

ILLUSTRATION The photograph, drawing or other graphic elements used in an advertisement. The photograph, drawing or other graphic elements used in an advertisement.

SIGNATURE The distinctive identification of a business; also know as a logo The distinctive identification of a business; also know as a logo

SIGNATURE

SLOGAN A catchy phrase or words that identify a product or company. A catchy phrase or words that identify a product or company.

SLOGANS 1.“ Taste the Rainbow” 2.“Drivers Wanted” 3.“You are now free to move about the Country” 4.“____ Gives you wings” 5.“What's in Your Wallet?” 6.“Buy It. Sell It. Love It.” 7.“Better Ingredients. Better Pizza” 8.“Finger Lickin’ Good” 9.“Be All You Can Be” 10.“Breakfast of Champions” 1.Skittles 2.Volkswagen 3.Southwest 4.Red Bull 5.Capital One 6.eBay 7.Papa Johns 8.Kentucky Fried Chicken 9.U.S. Army 10.Wheaties

Headline Signature Illustration Copy Slogan

Example: Headline? Headline? Copy? Copy? Illustration? Illustration? Signature? Signature? Slogan? Slogan?

Example: Headline? Headline? Copy? Copy? Illustration? Illustration? Signature? Signature? Slogan? Slogan?