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2 1. For this unit, you will develop a new swimming / leisure business. 2. You will need to think of a name & concept for the business. 3. Over the next 6 lessons you will be designing your own marketing ideas and a financial model (spreadsheet). Central Pools

3 Develop your own ideas for your business Write those ideas on the sheet provided as you ask yourself a range of questions. Task 1

4 1. What kind of services will I offer ? 2. What kind of expenses will I encounter? 3. Who are going to be my customers? (adults, children) 4. Approximately how many customers do I get into my swimming pools in any one week? Why is it difficult to be precise about how many people will buy tickets? 5. What other services and products I might like to sell within my business? 6. How much would I charge for each product/service? 3 How many tickets do I need to sell/week to make a profit? 4 Would the profit cover all of my expenses? 5 How can I find out how much I need to charge to make a profit? Questions you might need to answer:

5 Task 2 Design a poster to advertise your new business. Consider the sort of information you would need to include to attract customers –Who are you aiming the poster at? –Could you design more than one poster for different audiences?

KS3 Strategy 6 Homework for Lesson 1 Running a Public Swimming Pool