LAB #2 PERSONAL BRANDING 101

Say What? Activity 1 What do you think you will find if you GOOGLE yourself?

#REAL WOMEN  Use your professional name. This may or may not include your Maiden name. READY, SET……..GOOGLE!  Use Google, Safari, Explorer, Bing….it will vary slightly dependent on the search engine.  ………….What did you find?

#REAL ISSUES  What should you have found?  LinkedIN – if you are properly set up on LinkedIN, this will always appear 1 st or 2 nd.  Facebook  Twitter  Google+  Articles  Websites  Blogs

#REAL SOLUTIONS By crafting and implementing a personal brand you can  Control what goes on Google/Manage your Reputation!  Grow Your Network and Expand your Business Horizons  Attract Opportunities  Establish Credibility – You are the SME!  Increase Your Online Clout  Secure Work

Because I Said So! Activity 2 Your name is your greatest asset, it’s with your for life. So what do you want it to say about you? What is Your Personal Brand?

#REAL WOMEN When you Google yourself in 2, 3, 5 years, what do you want to find?

“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” - Tom Peters in Fast CompanyTom Peters

#REAL ISSUES What exactly is your personal brand and how do I put into words?  What is your story? STORY TELLING is STORY SELLING!  What Keywords are consistent with your story and LAB#1?

#REAL SOLUTIONS Personal Brand Statement What do people think when they see your name?  How do they react/how do you want them to react  First Impressions now/want to be  What attributes can they list/what do you want the to list

#REAL SOLUTIONS What is A personal brand statement?  1-2 sentences  VALUE – what problem do you solve?  AUDIENCE – whom do you do it for?  USP – how do you do it uniquely? It is NOT a job title or personal mission statement

#Real Women #Real Issues #Real Solutions  What is your personal brand statement?  What are 3-5 of your best keywords?  Who is my BRAND ADVOCATE?  How will you implement your brand? Stick around for LAB#3!

“Be Yourself, Everyone Else is Already Taken”. - Oscar Wilde, Author and PlaywrightOscar Wilde