Communicating EWB-USA Creating A Stronger Brand. How to track me down: Jenny Starkey EWB-USA Communications Manager Direct:

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Presentation transcript:

Communicating EWB-USA Creating A Stronger Brand

How to track me down: Jenny Starkey EWB-USA Communications Manager Direct:

The Big Questions What are we talking about and what is the big deal?! Why is this important and why do we care? How will this make a difference? What resources do we need from you? When do we see results?

How does EWB-USA stand out?

Funding Funding Publicity Publicity National Exposure National Exposure Members Members Ex: Central Ohio Professionals & Case Western Reserve University

EWB-USA in the LA Times The result of a well-communicated project: National Exposure Chapter: EWB-USA Inland Empire Chapter

Cohesive communication and Branding develops a stronger organization and brand Resources for Effective Brand Management

EWB-USA Chapter Communication Toolkit This toolkit is intended to provide all EWB-USA chapters with direct access to marketing materials that have been designed specifically with the chapter in mind, while adhering to the EWB-USA brand design and image.

EWB-USA Identity and Style Guide The purpose of this guide is to enable all chapters and members to consistently present the EWB-USA visual identity and mission in their communications and marketing materials.

Key Messaging Guide Key Messaging Guide This document provides the standard language about EWB-USA and how to communicate the organization’s mission, vision and story to members, partners, the media and the general public.

Social Media & More EWB-USA Members Only Section on Website EWB-USA YouTube Channel EWB-USA Facebook Page

What Other Resources Do We Have Now? EWB-USA Annual International Conference EWB-USA Annual International Conference Regional Training Workshops Regional Training Workshops Monthly E-Blast Monthly E-Blast 512 Documents 512 Documents EWB-USA Website EWB-USA Website Members only pages Members only pages EWB-USA YouTube Channel EWB-USA YouTube Channel EWB-USA Surveys EWB-USA Surveys

When Will We See Results??? IMMEDIATELY! We can create a National Brand Identity which will Generate More Awareness and More Funding.

Questions?