Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

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Presentation transcript:

Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.

Vocabulary Headline Illustration Identification Copy Layout White space

Explain the purpose of each element in an advertisement

Describe the purpose of an ad’s layout

Identify approaches businesses can use with headlines to achieve the ad’s objectives

Explain ways businesses can use illustrations in advertisements to focus reader’s attention on the product

Describe copy techniques that businesses can use to create desire for a product in a print advertisement

Identify types of information contained in the identification element of advertisements

Discuss the impact of color on an advertisement’s message

Explain how the image/art used in an advertisement can support or detract from an ad’s message/product being sold

Discuss how the copy should coordinate with the headline

Describe how white space affects the elements of advertisements

Explain how the consistent use of design across media helps to promote brand identity

Discuss the role of typography in creating brand identity

Describe the impact of layout in creating brand identity

Explain the importance of coordinating an ad’s style with its other elements