Indicator 5.01 Understand the use of an advertisement’s components to communicate with targeted audiences.
Vocabulary Headline Illustration Identification Copy Layout White space
Explain the purpose of each element in an advertisement
Describe the purpose of an ad’s layout
Identify approaches businesses can use with headlines to achieve the ad’s objectives
Explain ways businesses can use illustrations in advertisements to focus reader’s attention on the product
Describe copy techniques that businesses can use to create desire for a product in a print advertisement
Identify types of information contained in the identification element of advertisements
Discuss the impact of color on an advertisement’s message
Explain how the image/art used in an advertisement can support or detract from an ad’s message/product being sold
Discuss how the copy should coordinate with the headline
Describe how white space affects the elements of advertisements
Explain how the consistent use of design across media helps to promote brand identity
Discuss the role of typography in creating brand identity
Describe the impact of layout in creating brand identity
Explain the importance of coordinating an ad’s style with its other elements