Work together – Win together eBusiness Trends October 14, 2011 Stephanie Henegar, Louisville

2011 eBusiness Trends imercer.com Enhancements

2 Mercer 2011 imercer.com Enhancements WebTrends – Get More Insight WebTrends will become the new analytic tool for imercer.com. Powerful tool allows you to: - Track nearly anything - Share information with your team - See what’s happening in real-time - Connect it to other marketing systems - Compare web usage to other digital channels

3 Mercer 2011 imercer.com Enhancements Revamp of Surveys Around the World (SAW)  Visual design modernized to 2010+, aligned with WIN  Filter by Region, Country and Industry  Sort able by Survey Name  Searchable by Survey Name/Product Name

4 Mercer 2011 imercer.com Enhancements Survey Participation Grids  Aesthetically updated to align with WIN  Added an “Other” column that can be used for Policies & Practices or other needs that may arise  Guide can now be any file type (versus pdf)  Questionnaire can now be any file type (versus xls)

2011 eBusiness Trends Marketing

6 Mercer 2011 imercer.com Enhancements ExactTarget – Interactive Marketing Hub New feature of ExactTarget to be rolled out Q It enables us to communicate with our customers in various channels: mobile, , social sites and get real time results. We can track all these channels through a single dashboard.  Pulse which shows real-time data of all your marketing activity including tweets, facebook, mobile and .  Calendar allows you to view all marketing initiatives on a single-screen by day, month or channel.  ExactTarget Mobile – connect with your on-the-go clients

7 Mercer 2011 imercer.com Enhancements ExactTarget – Interactive Marketing Hub  ExactTarget Mobile – connect with your on-the-go clients  Visit for more information.

8 Mercer 2011 imercer.com Enhancements ExactTarget – Behavioral Triggers Done With integration between ExactTarget and WebTrends, we can implement more triggered s based on our visitors’ behaviors. Two examples: Cart Abandonment and Browse Abandonment. Order confirmations are currently triggered based on imercer.

9 Mercer 2011 imercer.com Enhancements 5 Stages of Viewing Designing for the Five Stages of Viewing Proper rendering can make a big difference, however, as subscribers tend to view in five separate stages – judging each one individually before deciding whether to move on.  From Name – Do your subscribers immediately recognize the communication is from you? Make sure your subscribers recognize your From name.  Subject Line – After weighing the appropriateness of your from address, subscribers then move their attention to your subject line. Keep your subject line under 49 characters!  Preview Pane – Your doesn’t necessarily have to be open for your subscribers to see the content. Place your primary call-to-action in the top portion of your .  Opened (pre-scroll) – So, your subscriber clicks on your and opens it, but how many of those subscribers view the entire including content “below the fold?” The answer is surprisingly few. Make sure to present an organized and appealing message “above the fold.”  Full – If a subscriber views your entire , then well done! Organize design elements to keep your design logical and branded. Use spacing, bullets, borders, and text colors.

10 Mercer 2011 imercer.com Enhancements Our new templates What are we changing and why? Design is an ever-evolving process. Just when you think you’ve figured it out, “best practices” will change.  Simplifying the design, cleaner appearance – Closer aligned with imercer.com and WIN appearance – Easier to use and design for – More customizable and flexible  2007 Outlook deliverability requirements (most subscribers now using): – no support for background images (HTML or CSS) – no support for forms – no support for flash, or other plugins – no support for replacing bullets with images in unordered lists – no support for CSS positioning – no support for animated GIFs – No support for various other HTML attributes, such as column and row spans  Review new templates

11 Mercer 2011 imercer.com Enhancements Our new templates  Review new templates – iltemplate_2010_lgpic.html iltemplate_2010_lgpic.html – iltemplate_2010_horizpic.html iltemplate_2010_horizpic.html – iltemplate_2010_2col.html iltemplate_2010_2col.html – iltemplate_2010_trans.html (transactional) iltemplate_2010_trans.html