It’s Not About Pie When It Comes To The Facts… David Onder & Alison Joseph SAIR

9608 students Master’s Comprehensive Mountain location Residential and Distance 2

Eye on the pies Which is the largest in Year 1 - Green, Blue, or Purple? Which have increased from Year 1 to Year 2? NONE! 3

Purpose Conveying information to stakeholders –What is important? –What answers are sought? –What can we learn from this table or graph? –Is the information easy to decipher? 4

Inspiration Stephen Few Edward Tufte Juice Analytics Others 5

Guiding principles Consistency –color –text –layout Maximize Data-Ink ratio (Gestalt principles) Reduce Chartjunk –Chart type –Use of color All that glitters is NOT gold! 6

Quantitative perception Very PreciseNot Very Precise Length 2-D Position Width Size Intensity Blur 7

"most quantitative data analysis can be performed quite well... using only four types of objects" Points Lines Bars Boxes Few, 2004, p. 46 8

Freshman Applicants, Acceptances & Enrollees 9

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Here is the overall change … 19

In- State Out- of- State In- State Out- of- State In- State Out- of- State In- State Out- of- State In- State Out- of- State Applied4, , , ,0521,279 9,5022,823 Male 1, , , , ,1361,151 Female 2, , , , ,3661,672 Accepted3, , , , , Male1, , , , , Female1, , , , , % of Applicants Accepted Enrolled1, , , , , Male Female % of Accepted Enrolling

In- State Out- of- State In- State Out- of- State In- State Out- of- State Applied3, ,0521,279 9,5022,823 Male 1, , ,1361,151 Female 2, , ,3661,672 Accepted2, , , Male1, , , Female1, , , % of Applicants Accepted Enrolled1, , , Male Female % of Accepted Enrolling

In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3, ,792 6,0521,2797,331 9,5022,82312,325 Male 1, , ,1361,151 Female 2, , ,3661,672 Accepted2, ,254 3, ,743 4, ,441 Male1, , , Female1, , , % of Applicants Accepted Enrolled1, ,259 1,128961,224 1, ,555 Male Female % of Accepted Enrolling

In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3, ,792 6,0521,2797,331 9,5022,82312,325 Male 1, , ,1361,151 Female 2, , ,3661,672 Accepted2,75269%50263%3,255 3,21453%52941%3,744 4,56148%88031%5,441 Male1,30267%20763% 1,52053%22639% 2,02049%34130% Female1,45070%29563% 1,69453%30343% 2,54147%53932% % of Applicants Accepted Enrolled1,15042%10922%1,259 1,12835%9618%1,224 1,42231%13315%1,555 Male55342%4924% 56437%4018% 65332%5215% Female59741%6020% 56433%5618% 76930%8115% % of Accepted Enrolling

In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3, ,792 6,0521,2797,331 9,5022,82312,325 Male 1, , ,1361,151 Female 2, , ,3661,672 Accepted2,75269%50263%3,255 3,21453%52941%3,744 4,56148%88031%5,441 Male1,30267%20763% 1,52053%22639% 2,02049%34130% Female1,45070%29563% 1,69453%30343% 2,54147%53932% Enrolled1,15042%10922%1,259 1,12835%9618%1,224 1,42231%13315%1,555 Male55342%4924% 56437%4018% 65332%5215% Female59741%6020% 56433%5618% 76930%8115% 24

In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3, ,792 6,0521,2797,331 9,5022,82312,325 Male 1, , ,1361,151 Female 2, , ,3661,672 Accepted2,75269%50263%3,255 3,21453%52941%3,744 4,56148%88031%5,441 Male1,30267%20763% 1,52053%22639% 2,02049%34130% Female1,45070%29563% 1,69453%30343% 2,54147%53932% Enrolled1,15042%10922%1,259 1,12835%9618%1,224 1,42231%13315%1,555 Male55342%4924% 56437%4018% 65332%5215% Female59741%6020% 56433%5618% 76930%8115% 25

In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3, ,792 6,0521,2797,331 9,5022,82312,325 Male 1, , ,1361,151 Female 2, , ,3661,672 Accepted2,75269%50263%3,255 3,21453%52941%3,744 4,56148%88031%5,441 Male1,30267%20763% 1,52053%22639% 2,02049%34130% Female1,45070%29563% 1,69453%30343% 2,54147%53932% Enrolled1,15042%10922%1,259 1,12835%9618%1,224 1,42231%13315%1,555 Male55342%4924% 56437%4018% 65332%5215% Female59741%6020% 56433%5618% 76930%8115% 26

In- State Out- of- StateTotal In- State Out- of- StateTotal In- State Out- of- StateTotal Applied3, ,7926,0521,2797,3319,5022,82312,325 Male 1, , ,1361,151 Female 2, , ,3661,672 Accepted2,75269%50263%3,2553,21453%52941%3,7444,56148%88031%5,441 Male1,30267%20763%1,52053%22639%2,02049%34130% Female1,45070%29563%1,69453%30343%2,54147%53932% Enrolled1,15042%10922%1,2591,12835%9618%1,2241,42231%13315%1,555 Male55342%4924%56437%4018%65332%5215% Female59741%6020%56433%5618%76930%8115% 27

In- State Out- of- State Total In- State Out- of- State Total In- State Out- of- State Total Applied3, ,7926,0521,2797,3319,5022,82312,325 Male 1, , ,1361,151 Female 2, , ,3661,672 Accepted2,75269%50263%3,2553,21453%52941%3,7444,56148%88031%5,441 Male1,30267%20763%1,52053%22639%2,02049%34130% Female1,45070%29563%1,69453%30343%2,54147%53932% Enrolled1,15042%10922%1,2591,12835%9618%1,2241,42231%13315%1,555 Male55342%4924%56437%4018%65332%5215% Female59741%6020%56433%5618%76930%8115% 28

In- State Out- of- State Total In- State Out- of- State Total In- State Out- of- State Total Applied3, ,7926,0521,2797,3319,5022,82312,325 Male 1, , ,1361,151 Female 2, , ,3661,672 Accepted2,75269%50263%3,25568%3,21453%52941%3,74451%4,56148%88031%5,44144% Male1,30267%20763%1,52053%22639%2,02049%34130% Female1,45070%29563%1,69453%30343%2,54147%53932% Enrolled1,15042%10922%1,25939%1,12835%9618%1,22433%1,42231%13315%1,55513% Male55342%4924%56437%4018%65332%5215% Female59741%6020%56433%5618%76930%8115% 29

In- State Out- of- State In- State Out- of- State In- State Out- of- State In- State Out- of- State In- State Out- of- State Applied4, , , ,0521,279 9,5022,823 Male 1, , , , ,1361,151 Female 2, , , , ,3661,672 Accepted3, , , , , Male1, , , , , Female1, , , , , % of Applicants Accepted Enrolled1, , , , , Male Female % of Accepted Enrolling In- State Out- of- State Total In- State Out- of- State Total In- State Out- of- State Total Applied3, ,7926,0521,2797,3319,5022,82312,325 Male 1, , ,1361,151 Female 2, , ,3661,672 Accepted2,75269%50263%3,25568%3,21453%52941%3,74451%4,56148%88031%5,44144% Male1,30267%20763%1,52053%22639%2,02049%34130% Female1,45070%29563%1,69453%30343%2,54147%53932% Enrolled1,15042%10922%1,25939%1,12835%9618%1,22433%1,42231%13315%1,55513% Male55342%4924%56437%4018%65332%5215% Female59741%6020%56433%5618%76930%8115% Here is the overall change 30

In- State Out- of- State Total In- State Out- of- State Total In- State Out- of- State Total Applied3, ,7926,0521,2797,3319,5022,82312,325 Male1, , ,1361,151 Female2, , ,3661,672 Accepted2,75269%50263%3,25568%3,21453%52941%3,74451%4,56148%88031%5,44144% Male1,30267%20763%1,52053%22639%2,02049%34130% Female1,45070%29563%1,69453%30343%2,54147%53932% Enrolled1,15042%10922%1,25939%1,12835%9618%1,22433%1,42231%13315%1,55513% Male55342%4924%56437%4018%65332%5215% Female59741%6020%56433%5618%76930%8115% 31

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Pie and Line charts comparing multiple criteria Neither is a good option Aside 33

High School Rank First-Time Full-Time Freshman 34

Remember our purpose 35

FALL 2009 LOAD AND CLASS NON- RESIDENT ALIEN AFRICAN- AMERICAN NATIVE AMERICAN ASIANHISPANICWHITE TWO OR MORE UNKNOWN TOTAL MaleFemaleMaleFemaleMaleFemaleMaleFemaleMaleFemaleMaleFemaleMaleFemaleMaleFemaleMaleFemale Full-Time New Freshmen Part-Time New Freshmen TOTALS GRAND TOTAL , ,555 R ACE, L OAD, A ND G ENDER First-time Freshmen = % 36

R ACE, L OAD, A ND G ENDER 37

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Without axis break Aside 41

As bar chart with axis break Aside 42

As bar chart Aside 43

J UNIOR S ENIOR E NROLLMENT I NCLUDING S ECOND M AJORS 44

Geographic Distribution First-time Full-time Freshmen Enrollment by County 45

Geographic Distribution First-time Full-time Freshmen Enrollment by State 46

Geographic Distribution First-time Full-time Freshmen Enrollment by Country 47

HS GPA 48

Resources Edward Tufte ( –The Visual Display of Quantitative Information, 2001 Stephen Few ( –Show Me the Numbers, 2004 –Information Dashboard Design, 2006 –Now you see it, Purna Duggirala ( ) – Excel helphttp://chandoo.org/wp/ Jon Peltier ( – Excel templateshttp://peltiertech.com 49

Contact Information David Onder, Director of Assessment Alison Joseph, Business and Technology Applications Analyst Office of Institutional Planning and Effectiveness opie.wcu.edu, (828) Special thanks to Billy Hutchings (OIPE employee), Stephanie Virgo (former employee) and John Bradsher (student employee) 50