Typography Introduction. What is Typography? The designated setting of type for printing purposes The art of arrangement, style, appearance and printing.

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Presentation transcript:

Typography Introduction

What is Typography? The designated setting of type for printing purposes The art of arrangement, style, appearance and printing of type and typefaces The art and technique of selecting and arranging type styles, point sizes, line lengths, line spacing, character spacing, and word spacing for typeset applications The practice of visually representing words

Typographers/Designers Adrian Frutiger Frederic Goudy, un maître de la typographie américaine Frederic Goudy Pictures Gallery Font Bureau Gérard Blanchard Jean-François Porchez Jean-François Porchez par Adobe Ladislas Mandel Neville Brody by FontFont Paul Baker typography The many faces of Zapf Typographie online

Specialized Sites Apple Fonts Arabic typography Counterspace Fontophile Graphic Obsession Nicholas Fabian Homepage La Tipografía La typographie selon Invalid.net La typographie selon Invalid.net Les lettres françaises No Font Página para a Indústria Gráfica Página para a Indústria Gráfica Tipógraphos Tipografía actual en España Truetype typography Typebox Typo Typographica Typografie Typo.Gras.Free TYPOlis Typotek Unos tipos duros Will Harris Font House

TrueType Digital font technology designed by Apple ComputerApple Computer Used by both Apple & Microsoft operating systemsApple Microsoft TrueType fonts

Typography for Web Design Web Style Guide

Challenges for Web Typography Has to work across different computer platforms and screen sizes The Web designer must understand issues and to address them Maintain some kind of control Line length and number of lines Font sizes

Quick Walkthrough y/design/fonts/tutorials/tutorial3.html y/design/fonts/tutorials/tutorial3.html Typography is the practice of visually representing words. Typography affects meaning

The subtler sense of the style, size, and so on affects the message Harrington Broadway Legibility Number of words and letters per line Spacing, size, shape

Associations – past experience New York Times Kid Type Letters as pictures

Categories Slab-serif (Egyptian): Unbracketed slab serifs, even strokes Slab-serif Transitional: Higher contrast than old-style, more vertical, finer serifs Transitional Sans-serif: Lack of serifs (surprise!), generally uniform strokes, usually vertical, & geometric Sans-serif

Find Browser Fonts In IE: Tools  Internet Options  Fonts …(At the bottom of the General Tab) In FireFox: Tools  Options  Fonts & Colors