Bridging the Digital Disconnect Changing the Culture of Community Engagement Bryan Hahlbeck of CivicPlus Andy Pederson of Bayside, WI Darcy Long of Amery,

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Presentation transcript:

Bridging the Digital Disconnect Changing the Culture of Community Engagement Bryan Hahlbeck of CivicPlus Andy Pederson of Bayside, WI Darcy Long of Amery, WI Jim Healy of Richfield, WI

Mobile

Mobile

Adapted from Gartner

Who visits a city/county website? Digital Disconnect: The Gaps Between Government-to-Citizen Online Interactions visit for more info

How often do citizens visit your sites? Digital Disconnect: The Gaps Between Government-to-Citizen Online Interactions visit for more info

How are citizens engaging? Use a smartphone Use a tablet 2014 Social Media Benchmark Study, J.D. Power & Associates Use social media

What about the citizens in Citizen Engagement?

Citizen users demand ease-of-access and familiar communication methods. CONNECTING PEOPLE DRIVING FACTORS By 2015, it is estimated that there will be 10 Billion mobile enabled devices in use around the world. -CMS Wire The Case for Digital Community Engagement

Digital interactions save money – they cost 80% less than non-digital interactions. They also free up time for citizens to be productive. -Accenture – Digital Citizen Pulse Survey In a time of shrinking budgets, staff and resources, government websites can no longer afford to be insular. DRIVING FACTORS The Case for Digital Community Engagement

Users want to make use of collaborative sites to complete tasks or transactions at all times, not just during business hours. CONNECTING PEOPLE DRIVING FACTORS Social Networks and Blogs account for 23% of overall Internet usage. In the U.S. alone, 80% of the 245 million Internet users are connected to a social media site. -Nielsen The Case for Digital Community Engagement

How Citizens Feel When they do go to a government website, they often don’t have a good experience. of citizens say their city or county website is less than easy, difficult, or very difficult to use. Digital Disconnect: The Gaps Between Government-to-Citizen Online Interactions visit for more info

Mayor & Council Bios Minutes from 1806 Internal Mission Statements Water Tower Photos What They Are NOT Looking For? Digital Disconnect: The Gaps Between Government-to-Citizen Online Interactions visit for more info

What They ARE Looking For

What They ARE Looking For? TransactionsCommunicationSocial MediaEvents

What Citizens Are Looking For Citizens want functionality Digital Disconnect: The Gaps Between Government-to-Citizen Online Interactions visit for more info

What They ARE Looking For? Social Media Social Media Newspaper

Another website The latest app A single voice

So where’s the problem ?

More than half of citizens are unsure about the basic functionalities their local government website provides

The Digital Disconnect Digital Disconnect: The Gaps Between Government-to-Citizen Online Interactions visit for more info

How can we solve this challenge?

Keep moving forward E-Government Online Services Multiple sitesE-Government Online Services Multiple sites Connected Government Life Events Backoffice Re-engineering Connected Government Life Events Backoffice Re-engineering Open Government Transparency Collaboration Open Government Transparency Collaboration Engaged Government Life Events Re-focus Engaged Government Life Events Re-focus Smart Government Sustainable, Affordable, Reliable Crossing boundaries Smart Government Sustainable, Affordable, Reliable Crossing boundaries Based on analysis by CivicPlus and materials provided by Gartner

Adapted from Gartner

How to Evaluate Your Site ▪CivicLinkCivicLink Personalized report based on citizen and staff perspectives of your communication efforts

We are here to help!

Bryan Hahlbeck Senior Regional Sales Manager (785)